Building energy management system (bems) Essay

Acquisition Category: Energy What’s Wrong with Traditional Energy Management? Begin Realizing Untapped Savings Opportunities and Tame Volatile Energy Costs Traditional Energy Management Approaches are Falling Short†How to Fix the Problem Energy utility costsâ€primarily flammable gas and electricityâ€account for one to two percent of deals for the normal business, and can be as much as four to five percent of cost of products sold for makers. With vitality costs turning unpredictable, corporate supervisory crews are presented to the danger of unexpected developments in vitality costs. They are feeling moderately defenseless in light of the apparent powerlessness to proactively oversee managed vitality costs. Simultaneously, firms are openly focusing on manageability objectives and are presently considering how they will accomplish them. Albeit numerous organizations have executed momentary measures to address vitality expenses and maintainability duties, these endeavors are missing the mark. Our benchmark information and exploration shows that for most firms, 50 percent of their underlying vitality investment funds vanish inside the initial six to a year because of an absence of consistent checking, investigation and remedial activity. In any case, critical chance to convey esteem remains. Investigation from the U.S. Division of Energy shows firms that grasp constant checking and dynamic vitality the board practices can accomplish 15 to 40 percent vitality investment funds. Direct a vitality review: To build up a vitality utilization baselineâ€a fundamental prerequisite for fruitful vitality cost optimization†firms convey checking gadgets to quantify vitality use from the office level down to the machine level. Execute review proposals: After surveying vitality utilization levels and patterns down to the machine level, chiefs can actualize process changes to enhance vitality utilization. Activities may extend from strategy plan (closing down PCs around evening time, killing inactive hardware, and so on.) to mechanization (consequently killing lights) to gear streamlining (evolving set-focuses on substantial apparatus and hardware). Put resources into high-proficiency gear: With a full perspective on the vitality utilization and hardware productivity profile of the endeavor, firms can deliberately put resources into high-effectiveness gear. These capital redesigns can bring down vitality utilization and may likewise fit the bill for refunds and motivators that can essentially improve expected degree of profitability (ROI). Figure 1: This paper takes a gander at why customary methodologies are falling flat, and diagrams a functioning vitality the board approach that changes the game and creates maintainable vitality cost decreases. Run of the mill Monitoring Reserve funds Typical vitality the executives strategiesâ€and why they neglect to convey economical worth. For instance, when firms lead vitality reviews, workers and gear administrators know that their vitality utilization is being observed and they make changes to lessen utilization, for example, killing inert hardware. However, when screens are expelled, starting reserve funds pinnacle and afterward gradually disintegrate as representative conduct comes back to typical. So also, when firms actualize process changes, significant starting investment funds gather. Notwithstanding, when the screens fall off, gains decrease as hardware plans change. Administrators return to the old method of getting things done and set-focuses return to old levels. What's more, without definite machine-level utilization information as a gauge (instead of a point-in-time preview), experts can't concoct really ideal procedure upgrades in light of the fact that the information isn't sufficiently granular. At last, with capital gear redesigns, reserve funds targets are only from time to time acknowledged because of unreasonable working presumptions used to fabricate ROI cases and most firms’ absence of market knowledge about the unpredictable exhibit of motivators and refunds. half Savings An audit of in excess of 100 organizations and their practices uncover that most firms take three regular activities to address the vitality the executives challenge: Although these conventional vitality the board procedures can yield snappy hit results, there is a typical entanglement: when the meters fall off, it has returned to the same old thing and the reserve funds vanish. â€Å"50 percent of starting vitality investment funds vanish inside the initial six to a year because of an absence of constant checking, investigation and restorative action† Months from start 2 A four-advance Active Energy Management approach Recognizing where most activities miss the mark, an incorporated, four-section Active Energy Management system can stop the draining and address customary vitality the board weaknesses: There are a few keys to making vitality reserve funds tireless. To start with, take observing and estimation from a one-time investigation to a progressing, dynamic competency. Driving firms utilize 24ãâ€"7 progressed metering and checking innovation with talented examiners to proactively screen vitality utilization information and examples. Constant checking mitigates the investment funds spillage depicted before. Dynamic checking permits supervisors to seeâ€in close realtimeâ€if worker conduct is starting to change or old propensities are beginning to return, and recognize the main drivers when genuine vitality utilization varies from projections. Notwithstanding forestalling investment funds spillage, dynamic checking disti nguishes new, steady vitality reserve funds openings, raising the combined reserve funds figured it out. Copyright  © 2014 Accenture All rights saved. Go further: Use machine-level utilization information to drive economical procedure streamlining. With a nitty gritty comprehension of vitality utilization down to the individual gear level, administrators can actualize definite procedure streamlining programs, for example, evolving set-focuses for overwhelming hardware. For instance, an air blower vitality utilization study (see figure 2) uncovered a chance to modify the working mode from ceaseless to choked, bringing about 7 percent vitality investment funds checked by progressing estimation. In another model, altering inappropriate temperature set-focuses in a chiller plant dependent on intensive examination of utilization information brought about 30 percent vitality investment funds. With the correct insight and nitty gritty observing, vitality experts can evaluate execution and quickly stop vitality reserve funds spillage. Experts likewise can spot potential upkeep issues and proactively examine when machinelevel execution veer s off from desires. Figure 2: 250 Baseline Model Target Model Baseline Data Actual Data 200 Air Compressor (kw) Get constant: Apply â€Å"Active Energy Management† and take observing from an onetime movement to a functioning, continuous explanatory competency. 150 100 50 0 20 40 60 80 Air Demand (SCFM) in light of Actual Production 100 3 Leverage knowledge: Use vitality request understanding to upgrade capital speculation choices and catch motivating forces and refunds to drive higher ROI. An extensive comprehension of the utilization profile of the current resource base empowers much better capital venture choices. Outfitted with point by point information and practical vitality utilization gauges, supervisors can objectively gauge the advantages of vitality proficient new gear versus their buy costs and other related costs (decommissioning and removal cost, creation vacation, and so forth.). Past vitality information, profound market knowledge of credits, motivating forces, and nearby, state an d government discounts can drastically change the ROI profile of new capital ventures. The open doors are considerable: In 2011 alone, governments, nongovernmental associations and utilities circulated more than $6.8 billion in real money installments to advance vitality effectiveness activities. Tackle the gracefully side: Extend Active Energy Management to coordinated vitality flexibly and request the executives to drive the following degree of reserve funds. As this paper depicts, current vitality the board rehearses are not conveying on their guarantees. The momentary advantages of vitality reviews and close term proposals rapidly blur without nonstop observing. Then again, Active Energy Management, which incorporates constant observing and examination, forestalls the conventional investment funds spillage seen in most vitality the executives programs. It additionally gives the information and understanding that investigators and directors need to recognize new reserve funds openings and drive persistent improvement and combined vitality investment funds benefits. With a set up foundation of continuous estimation and the executives, firms can take vitality investment funds to the following level. Point by point comprehension of authentic and arranged utilization takes into consideration increasing speed of gracefully side methodologies. For instance, in deregulated markets, the exactness with which a firm can anticipate its vitality utilization decides its capacity to make sure about positive vitality rates by limiting transfer speed charges. Vitality purchasers can likewise catch different reserve funds through procedures like burden (moving use into lower-rate timeframes) and top shaving. At last, in controlled markets, in spite of prevalent thinking, firms can streamline their vitality consumptions by exploiting the different rate structures accessible to buyers and monitoring which accessible rates might be appropriate to them. End Vitality and utilities speak to a noteworthy and exceptionally unpredictable zone of use for most organizations. Be that as it may, conventional vitality the executives approaches as often as possible neglect to convey manageable outcomes. Numerous chiefs consider high vitality spend as a region that can't be tended to because of market guidelines and product instability. Be that as it may, with consistent checking and Active Energy Management programs, driving firms can acquire considerable vitality cost investment funds through better vitality request the board, support those reserve funds through continuous observing and streamline vitality buys with profound market knowledge.

Republiacns! Unfavorable Acts Caused The Rise Of The Kkk :: essays research papers

Crucible Thoughts Essay Example For Students

Cauldron Thoughts Essay KV SmithPeriod 212-10-01In the start of the story, Nick is presented. He moved from the Midwest to New York and got into the bond business. Additionally living in New York is his subsequent cousin, Daisy, who is hitched to Tom Buchanan. Scratch is enjoyed by everybody and all through the story, he learns a ton. As a matter of first importance, he learns of Gatsby who is his nearby neighbor. At that point he learns of Daisy and Gatsbys past relationship. They used to be a couple yet separated on the grounds that Gatsby had left to war and lost his cash. This didnt appear to make him worth cherishing in Daisys eyes. Scratch likewise learns of Toms relationship with Myrtle, which is going on behind Daisys back. From the second he finds out about Gatsby and sees his home, Nick is envious of him and gets the chance to meet him at one of Gatsbys parties. At the point when Nick heads toward the gathering, he meets Gatsby and discovers that he and Gatsby had battled in a similar division in World War I. After this first discussion among them, a companionship starts to manufacture, and Nick begins to fit in. At some point, he gets together with Jordan, and she informs him regarding Gatsbys past relationship with Daisy. Jordan discloses to Nick, that Gatsby is still enamored with Daisy and wishes to recover her, yet he needs Nicks help. Scratch acknowledges the errand and welcomes Daisy and Gatsby over to his home, where they at long last meet once more. Daisy and Gatsby begin to look all starry eyed at. Daisy begins spending time with Gatsby, which begins to make Tom dubious. Tom begins going to Gatsbys parties with her. After one of the gatherings, Gatsby starts to understand that his relationship with Daisy isnt what it used to be. Gatsby imagines that if Daisy went up to Tom and said I never adored you, everything would be okay and they could live joyfully ever after. Than things would resemble they were before the war. Later on, Tom and Daisy welcome Gatsby, Nick, and Jordan Baker out somewhere else at their home in New York. Daisy and Gatsby uncover their affections for one another before Tom. In the wake of seeing a touch of this around, Tom turns out to be amazingly desirous and in the end blames Gatsby for attempting to raise hell in his home. Sooner or later of battling Gatsby makes Daisy reveal to Tom that she never cherished him, which goes out to not be valid. Disappointed, Tom advises the couple to leave. George Wilson and his significant other, Myrtle, are additionally having a contention. She comes up short on the house, just to be hit by Gatsbys vehicle, driven by Daisy, and is executed in a flash. Tom stops by after the other vehicle has left and sees that his darling is dead. Wilson addresses Tom in his shocked state and Tom discloses to Wilson that Gatsby is answerable for his wifes passing. Wilson, in a befuddled state, at that point goes to Gatsbys house, executes Gatsby and shoots himself. Scratch, being Gatsbys companion, makes the memorial service courses of action. He attempts to discover some of Gatsbys different companions rapidly understanding that the couple of companions Gatsby has dont truly care about him. Just three individuals go to the burial service. Disheartened by Gatsbys passing, Nick moves back to the Midwest to begin another life. Words/Pages : 556/24

Success is believing in yourself free essay sample

A large portion of your candidates experienced school being informed that they were the best, that they were wise, fruitful, talented.I experienced school being told I was stupid.It started in first grade. My instructor told my mom that I required additional assistance: guides and summer programs for understudies behind in school. Be that as it may, here’s reality †I didn’t have a learning issue. I just couldn’t see a thing. At whatever point my instructor put an exercise on the board, it was hazy. What's more, when I would ask the understudy close to me what it stated, I was told I was disturbing class. Before long I halted asking.In first grade, I was placed in the medicinal perusing bunch alongside Marco and Emilio, two siblings from Mexico who talked no English however before long turned into my friends.I was the remainder of three siblings to go through primary school. My instructors, who had viewed my siblings flourish, couldn’t make sense of why I was so awful and my siblings so great. We will compose a custom paper test on Achievement is trusting in yourself or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page They made clear their discernment, that I was awful and inept. What's more, when I would glance back at them, everything was a blur.At school, children would hold their spelling test scores high over my head, gloating that they were savvy and I was most certainly not. At home, my sibling would insult me by considering me the â€Å"bad-moronic boy† of the family. Also, starting at that point, I was. I felt idiotic, and everybody appeared to agree.***Back at that point, I don’t recall attempting to change people’s discernments. In any case, when you’re so youthful and you don’t know who you are other than what individuals let you know, you accept what they state. I trusted I was awful and I trusted I was moronic, thus I acted that way. I didn’t need glasses to see the board since making companions was all that I had. Cool children didn’t wear glasses, and I should have been cool.Teachers didn’t have faith in me. Be that as it may, there was one instructor who was unique, who took a gander at me and saw another person. Mrs. Kirk, my 6th grade instructor, was the principal individual who accepted that I was better. What's more, there was one thing she said that corrected the course of my scholastic ship.â€Å"You’re better than you might suspect you are,† she said as she held me late in her homeroom after school. â€Å"You’re better than you might suspect you are.†And that was the place my difficulty finished. Nobody had put stock in me, and I hadn’t had confidence in myself. In any case, Mrs. Kirk helped change that. Mrs. Kirk had disclosed to me that I wasn’t terrible and that I wasn’t idiotic, thus gradually I started to play make up for lost time. My folks took me to the optometrist and I got eyeglasses. I entered the seventh grade, and just because, I could see the board. I took notes during class and there was no motivation to daydream. Around evening time, I had my folks test me on essential things I had never learned in rudimentary school.By the year's end, I got my report card; I was on the respect roll. I kept on improving and challenge myself. I chose for join an eighth grade propelled history class that started an hour prior to class. When I began secondary school, I was completely up to speed. It was as simple as that †all I required was a couple of glasses, some difficult work, and a faith in myself.While my standpoint had changed rapidly, others had moved all the more gradually. I have not overlooked the response from the young lady close to me when I sat down in the principal time of ninth grade †Geometry Honors.â€Å"What are you doing here?†To my companions, I was as yet not a scholastic. They couldn’t handle the way that I needed to be a researcher, that I wasn’t awful or moronic. Also, it wouldn’t be anything but difficult to change their minds.I got my report card that year: 4.0.***If you take a gander at my secondary school transcript, you would discover no proof that I was ever â€Å"stupid,† that I was ever an underachiever. Furthermore, there is most likely no proof that anybody at any point thought I was. Rather, you would need to look further, overlooking my evaluations and taking a gander at my activities. Despite the fact that I have now exceeded expectations in school, being â€Å"behind† gave me the experience of feeling at a disadvantageâ€of recognizing what it resembled to have individuals think I was unintelligent. I have always remembered my rootsâ€the sentiment of being lost in the study hall, the sentiment of mediocrity. I currently endeavor in secondary school to share my favorable luck, to bring issues to light of instructive imbalance, and to guide kids from impeded foundations with the goal that their certainty may grow.This year, I am a coach for Sal and Heidi, two understudies who are trying to turn out to be original school graduates. Investigating their eyes through my very much worn glasses, I sense their dread. It is a dread of disappointment, and it is a dread of mocking †which I once felt.â€Å"Well, some time or another you may bomb a test,† I let them know, â€Å"and somebody will call you moronic. †As I speak, I think about the occasions when I felt embarrassed on the grounds that I couldn't read.â€Å"But we will ascend to attempt again,† I proceed. â€Å"And this will improve us. With a confidence in ourselves, we can succeed.†With this, Sal and Heidi grin. It might be a test for them to head off to college, an objective that some maybe have revealed to them they can't accomplish. In any case, I realize they can. I realize that they are better than they might suspect they are.Sal and Heidi have not yet associated with their greatest backers, the individuals who realize that they will make it. What's more, when they ask me who those individuals are, I advise them to begin by finding a mirror †so as to succeed, they have to put stock in themselves.

Organizational Culture Model Assignment Example | Topics and Well Written Essays - 500 words

Hierarchical Culture Model - Assignment Example Because of the organization has set out their model so that they can acknowledge change to happen. They manage the market impact brought about by contenders to guarantee their predominance in the market. They produce approaches to enter the market and guarantee they remain in the market unequivocally and for more. Second, the client is exceptionally regarded by the organization. Grumblings from them managed the client care and reaction given quickly in order to keep up the client trust in the market. The organization permits the staff to associate with the client this guarantees they can survey the advancement and the client reaction. The supervisory crew at that point plans answer for manage the protests. Third, the organization has an approach that supports cooperation. They make a situation that permits each worker to regard one another and manage struggle such that nobody is threatening the other party. The strategy permits individuals to blend unreservedly with the other their follow in all cases the organization arrangement of cooperation as caused them to have the option to make determined structures since they can meet an understanding because of the fellowship. The organization has a lot of decides that oversee the staff. The standards are to be obeyed and tailed them. Inability to tail it as a rule makes one be rebuffed. The picture of the organization is very much secured in that this ethic of direct was drafted to keep the work environment an expert region. All workers can understand them and submit to them. Ultimately, the organization has put resources into the strengthening of its own staff. They remember them for configuration making. They have made a culture in which the staff feel a vital part of the organization. This permits the administration to believe most data to be all members’ data. They are feed with very itemizing concerning the company.â

IB Math Extended Essay Topics

IB Math Extended Essay TopicsThe IB Math Extended Essay topics are designed to allow students to explore topics which will help them in a number of areas. The subjects covered by the subject choices and the number of topics per topic should be within the range of students, and they should not be too difficult for them to understand. These subjects are designed to be comprehensible to students of all ability levels and different ages.If you need to get the subject under review for IB, you can either start working on it yourself or you can order it from the internet. It is possible to get the books by visiting the bookstore, or you can choose to get the books through online sources. Online books are often more affordable and do not have as many restrictions as the bookstores do.Generally, the online source of IB books is a much better deal than the bookstores are because they sell the books at cost and they make more money when you buy them from them instead of the bookstores. Plus, th ey offer the books on sale. You can get the book almost as cheaply as you can get the book in a bookstore.For these reasons, you may want to start using the online books to help you with your IB Math Extended Essay topics. The topics that are included in the books can also be obtained elsewhere for an increased price, but they may not be as comprehensive. The online books are ideal if you need to cover some topics that you feel are beyond your level, because the textbooks will be less expensive.The topics that the textbooks cover can also include some supplementary lessons for each subject, such as other supplementary topics or articles that can help you better understand the subject. A lot of IB teachers will recommend to students that they get some free time and go out to see what subjects are available to them, as well as going to the library and get the books that they think will help them out. They may find that there are a few subjects that are more difficult than they thought , but this will not affect your ability to pass your test if you decide to take the test.Make sure that you do not overload yourself with IB essay topics that are too difficult, but there are lots of subjects that students find very difficult to understand, and these subjects can make passing your test very difficult. These IB Math Extended Essay topics must be clear and concise, so make sure that you follow the rules and that you do not miss a word. Remember that some questions are going to ask you to complete them quickly and they will ask you to do a lot of them.The essay topics that you create will tell the readers about why you think that certain courses were successful and the others were not. For example, if you choose to study East Asian Languages, you could write about why the East Asian Languages courses in schools failed or why the English courses were successful. You could also use this essay topic to write about why you believe that the IB Math Extended Essay topics are worth studying.These essay topics are important because they are designed to help students be aware of how their results may differ from other students. In addition, the IB Math Extended Essay topics help students see their differences from others in certain areas of their lives. The essays are also used to present students with the various aspects of the class, to help students understand the material better, and to get their point across to the professors.

Management Best Practices That Advance The Healthcare Organizations - 1650 Words

Management Best Practices That Advance The Healthcare Organizations (Term Paper Sample) Content: Healthcare Leaders Name Institution Date Healthcare Leaders Introduction Leadership theories have not been emerged in the healthcare setting but were developed in the business setting and employed in the healthcare unit. Therefore, the theories are effective in nature and will modify over the period of time. Healthcare organizations are constituted of multiplex interfaces among a huge number of professionals with many roles. The distinctive formation of healthcare organizations normally follows the past of traditional practices that can oppose change (Hartley Benington, 2010)). Productive cooperation is an important shortfall in numerous healthcare domains (Bossidy, and Charan, 2002). Therefore, the successful leadership is crucial in bringing adaptations for quality improvements of the organizations. For some individuals, the terms leadership and management are the same. Peter Druker states that management is the tendency of doing things right whereas leadership is doing the right things. Management is strongly focusing on status quo but leadership is e ncouraging innovative reasoning, adjust for the future of the organization. At the present time, the healthcare industry is progressively competitive with the adjusting environment and the leadership becomes the support for inspiring and motivating change for tomorrow. According to Al-sawai (2013), leadership has been portrayed as the conduct of an individual while organizing the activities towards a usual aim and adjusting in change. VanVactor (2015) states that healthcare management must cooperate with multifaceted groups in working together such that it can pillar future ambition of reducing sickness and improving the health condition of the society. The purpose of this study is to determine the influences of leadership and management in the World Health Organization. The center of interests is- management practices, improved healthcare delivery, interrelationships and role of the World Health Organization. The World Health Organization (WHO) is an agency of the United Nations (UN) that is involved with worldwide public health. WHO was founded in 1948, and its headquarters is found in Geneva, Switzerland. In April 1948, sixty-three nations signed the canon of the World Health Organization, with the initial gathering of the World Health Assembly concluding on July 1948. It absorbed the League of Nations Health Agency and the Office International d’Hygiene Publique (OIHP). Since its founding, WHO has played a role in the elimination of smallpox. Its present priorities include communicable illnesses, precisely malaria, HIV/AIDS, tuberculosis, and Ebola; the reduction of the effects of non-communicable illnesses such as reproductive and sexual health, food security, aging, and healthy eating. In 147 countries, WHO has employed 8, 500 workers. In the pillar of the concept of a tobacco-free work surrounding, the agency does not hire cigarette smokers. The organization also conducts Goo dwill Ambassadors; members of the sports, arts, or other areas of public life pointed at attracting attention to WHO's projects and initiatives. The priorities of WHO’s leadership are aimed at: To assist nations seeking progress toward worldwide health coverage, to assist nations in establishing their capacity in adhering to global health regulations, to promote, well-being and public health to keep with the Sustainable Development Aims attributed by the UN. The agency undertakes the government health approach with two goals: Firstly, addressing the basic social and economic factors of health through programs and policies enhancing health fairness and combine gender-awake and human rights-based undertaking. Secondly, promoting a healthier surrounding, intensifying key prevention and influencing public policies in all parts so as to undertake the root causes of environmental dangers to health. The mission of World Health Organization is to act as a coordinating and directing control on global health work, in ensuring legal and rich technical assistance, and in sponsoring research. All individuals of the uppermost likely rank of health attain the objectives of WHO. WHO constitution defines health as a condition of total mental, physical, and social welfare and not simply the lack of illness. Who as well proposes assemblies, agreements, and rules and establishes recommendations about the global nomenclature of sicknesses, and the root of death. In the pillar of its main mission, the agency has a wide span of goals (Mission, 2018). The organization strategy is to protect and promote health through physical activity and healthy eating. Identifying the remarkable opportunity that is existing in formulating and implementing a successful strategy for substantially reducing deaths and illnesses burden globally by promoting physical exercise and improving diet. The strategy has 4 main objectives: Reducing risk determinates for chronic illnesses stemming from poor diets and physical laziness through public health efforts. Increasing awareness and understanding of the impacts of diet and physical action on health and the positive influence of preventive involvement. Developing, strengthening, and implementing national, regional, and global policies and actions plans for improving diets and increasing physical exercise that is comprehensive, sustainable, and actively engaging all sectors. Monitoring science and promoting research on diet and physical exercise. The main customer base of WHO are the member states which are also members of the United Nations. Other countries too may be admitted as members of the organization but only when a simple majority poll of the World Health Organization has approved their application (WHO, 2018). The key competitors of Who include Alliance for Health Reform, Covenant Health Systems, and Bethesda Inc. Alliance for Health Reform Covenant health system is a healthcare provider based in America that serves Eastern New Mexico and West Texas. Compared to the WHO, it has 1442 fewer employees. Alliance for Health Reform and Bethesda Inc. are other American health care providers that are key competitors of WHO. The World Health Assembly, the Executive Board, and the Secretariat are the principal organs of WHO and are headed by a general-director. In the World Health Assembly, all WHO members are represented. Each member has one vote nevertheless, they may send three representatives. As stated in the WHO constitution, the representatives are to be selected for their technical capability and ideally should delegate national health administrations. Representatives may include advisers and alternates. The role of the World Health Assembly is to determine the policies of the agency and deals with administrative, budgetary, and related questions. The assembly may embrace agreements or conventions. 32 member countries may be picked by the World Health Assembly to the WHO Executive Board. The main function of the Executive Board is preparing the agenda of the World Health Assembly (Nations Encyclopedia, 2018). Decision-making practice involves the identification of a decision, info gathering, and other resolutions evaluations to make choices (Decision-making process, 2018). The decision making-body of WHO is the World Health Assembly. The representatives of all WHO member states appear and center on a particular agenda the Executive Board has prepared. Decision-making processes that would be most effective in the World Health Assembly: Identifying the nature of the decision. Gathering relevant information before making the decision. Identifying several possible ways of action. Choosing the best action that is best for them. Taking action after choosing the best action Reviewing the decision and its results. WHO defines the change and aligns it with health goals. The World Health Assembly decides the changes to be made and the Executive Board is the one responsible for carrying out the change. Technology has played a key part and that is developing a communication strategy. The strategy comprises a timeline of how changes will be communicated. The work environment has been established as one of the basic settings for health promotion. The work environment impacts the mental, physical, social, and economic well-being of workers and in return the health of the community and society. It provides a suitable infrastructure and setting that motivates promotion of health of a huge audience. The WHO has made a remarkable investment for meeting the growing for advice, guidance, and information, form gro...

Gay Is Okay Essay - 1508 Words

Gay is Okay! nbsp;nbsp;nbsp;nbsp;nbsp;Should gays be treated with the same respect as all other people? Conservative Christians and gay people are going at it again. They never seem to tire of this war. Only few Christians have the guts to admit that they believe that all gays should be treated with the same respect as any other people! It seems that only a person with a number of gay and lesbian friends and acquaintances can realize the importance of getting to know the people behind the labels and images society makes; and their experience of building connections with people of many different backgrounds and personal differences has been both challenging and tremendously rewarding. nbsp;nbsp;nbsp;nbsp;nbsp; Why do some†¦show more content†¦Some feel that most Christians approve of using God’s Word, as an excuse to humiliate, insult and generally debase other people that God himself created is a terrible thing, and one cannot think so. As the Christian religion teaches, God loves everyone and he created everything on this earth. If he didnt like homosexuals there probably wouldn’t be any. Just a thought, homosexuals do have feelings and beliefs just like everyone else. Gays are human, they are not some sorts of weird life form that is here to destroy the earth and make everyone like us. They strive for rights. Rights that everyone else has that they dont. Marriage, help against hate crimes, and living. nbsp;nbsp;nbsp;nbsp;nbsp;Myth: Homosexuality is a sin. Facts: The Bible contains six passages, which condemn homosexual behavior. The Bible also contains numerous passages condemning heterosexual behavior. Theologians and Biblical scholars continue to differ on many Biblical interpretations. They agree on one thing, however. Jesus said absolutely nothing at all about homosexuality. Among the many things deemed an abomination is adultery, incest, wearing clothing made from more than one kind of fiber, and eating shellfish, like shrimp and lobster. Religion has often been misused to justify hatred and oppression. Less than half a century ago, Baptist churches (amongShow MoreRelatedWhy Same Sex Marriage Should Be Legal1478 Words   |  6 PagesWhy Same Sex Marriage Shouldn’t be Allowed Why shouldn’t Same Sex Marriage legalized? Number one why would you want more gay couples walking around and getting married? It flat out is just not right at all. No matter if same sex marriage is legal or illegal it will never be okay on any circumstance. Marriage has always been between A Man and Woman not two guys and two girls. Marriage should stay the same, it should not be legalized, they’re just too many wrongs to it and it is not acceptable. TheRead MoreShould Same Sex Marriage Be Legalized? Essay1509 Words   |  7 Pagesaspects stating that gay marriage has pros and cons. 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The Evolution Of Stem Cell Research - 991 Words

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Essay Organizational Behavior - 1057 Words

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Visual Merchandising -Concepts Concerns- free essay sample

Visual Merchandising -Concepts Concerns- by Ramya Raamanathan Visual Merchandising -Concepts and ConcernsVisual Merchandising, Handloom Home Textiles-A Historical PerspectiveVisual Merchandising has been always one of the weakest aspects of Handloom and Home Textile marketing. For much of the time, Availability and opening of newer outlets was the prime objective rather than effective visual merchandising. Reach rather than visual quality of point of purchase was the consideration. Government ownership of many of the points of purchase did not help the matters either. Contemporary visual treatment of the store and the merchandise was seldom an acute concern for the government, eager to preserve its down to earth (read crude and rustic) image. Lately however thinking seems to have undergone a change and KVIC and other government retail shops are tuning into times. In the area of Handlooms and Home textiles, too the scene is not very different. Beginning with â€Å"bare† points of purchase and moving onto showrooms where display meant nothing more than visual exposure, now lately better retailers are considering effective visual merchandising a necessary must. Historically too, India has always had a rich tradition of visual merchandising. Visual merchandising as seen in Melas, Haats, Peths and festival specific shops, shows a rich and diverse context of visual merchandising. Tradition and Mythology have been creatively re-interpreted across generations for a fresh visual merchandising. Hopefully the flame of creativity founded on indigenous foundations and richness should get translated into modern hi-technology aided visual merchandising, as a continuing inspiration. Changing ScenarioWay back to several decades the handloom business was operated in â€Å"safe† ways could hold the market due to many reasons, one of major reasons was the people belonging to the generation of those times who saw Indian independence and their nostalgia towards it could hold back them to use it, another was being in least competitive era. But with the emergence of rapid growth and development in various textile sectors and up gradation of technological environment handloom had to face severe challenges due to threats arising from the industries. But to survive and to face those challenges the initiative taken were not adequate and the sector reached into it’s present form where now it has become a necessity to adopt contemporary mode for existence and if continuous adaptation in this regard is not done, those days are not far that it would soon be talked as an examples into business textbooks as an exotic categories that may vanish. Countries like china and others have been even adapting our techniques and offering much better quality products in much effective prices. What is the reason? The reason that’s much evident is handlooms still struggling with its limited approach and exposure that pertains to the changing demands. The inadequate attention leading from concept to consumer through various channels are not suffice and product keeps struggling at intermediate stages due to lack of resources that’s being build to support it. To get the benefits the ways that are evident to us are Either gets into the mode what globalization demands or Sells and creates an image that exposes to the richness of our own culture/tradition by emphasizing upon our strengths. Scope of visual merchandising in handloomsWhy there is a need of visual merchandising? It is often understood that It’s a methodology of displaying, but far more than that it means initiating the complete process to a customer instead buying a product to possessing it, and creating an â€Å"aura† that meets consumer expectation with their changing taste. In India the image of handlooms are still associated to old, classic and hand made coarse materials. It’s the high time that even government should understands the realities and take sustainable decisions to monitor the product management chain starting from extraction of raw material to design/product development to selling it or making it reach to the end users through various channels and interfaces. One of possible ways is through multi level retailing, and through tourism promotions for the clusters existing. Emphasizing upon special features these products has to offer with its cultural, traditional and historical significance, the visual merchandising can be on the models of either Department Stores, Heritage Parks or contemporary Haat like Dilli Haat. The Run of ProfitsValue chain in Home Textiles and Handlooms, displays today similar characteristics as are apparent in most mature businesses trying to appropriate new economy developments and increasingly ongoing globalization, that being profits moving in absolute and in margin terms towards the consumer end of the value chain. Retailing and Marketing have therefore emerged as the preferred points in the value chain of Home Textiles and Handlooms too, as in other sectors. Even as the downstream value points as spinning, weaving and processing struggle to survive, Retailing is booming as a sunrise sector in the country. Hence the importance of Retailing and further have Visual Merchandising which stands as an important facet of effective Retailing even for handicrafts and handlooms today. The New Competing AdvantagesThough the handloom product is in a way different from many other products. It’s technique, weave, the experimentation with colours and motifs and most importantly the cultural value of the weaver has to reflect yet today for survival and growth every business has been undergoing a profound change accompanying the change in the market character as well in Handlooms and Home Textiles. Brand, Design and Experience stand out as the new competing advantages, unfortunately however the eserved significance is hardly apportioned by Indian Business and particularly by this sector (handlooms) to it. Results are not difficult to see. There are hardly any strong brands or hardly any firm, which is renowned, the world over for the world-class design work that it does. Hardly also, there are stores where handloom and home textiles are retailed and the experience is memorable or uniquely distinct. Few stores as HOME HEARTH have tried to change the course of stat us but the effort is far too small to requirements. It is imperative hence for the sector and firms/Individuals therein, to appreciate the new competing advantages and appropriate them most effectively and herein would come the role of Integrated Brand and Design Firms and Institutions. Retailing, Visual Merchandising and Value, Margin additionsRetailers today are the envied lot thanks to their profits and margins and the same have been built up through providing of unique shopping experiences. Even as the Indian industry and firms are obsessed with the tangible aspects of the product like quality and price, intangible value addition through Brands and Retail experiences is emerging as the most effective of profit adders. Designer houses are perhaps showing a better appreciation of these realities. FabIndia and Bandhej and Designer brands like Rohit Bal and Ritu Kumar are extracting much value from the same Handloom fabrics which otherwise lie as a burdening inventory at government showrooms. KVICs recent foray into Shopper’s Stop is yet another of the instances where the above thesis stands validated. Contemporary Retail in this area has to focus upon Retail Experience and the same is constituted of – 1. 2. 3. 4. 5. Visual Merchandising Audio Sensuality Management Olfactory sensuality Management Tactile sensuality Management Conceptual Brand/Thematic Experience Management In the context hence Visual Merchandising needs to be appreciated as a potent value adder to Retail experience and from there to profits. Visual MerchandisingVisual Merchandising is the means to communicate a store’s fashion, value, products, and quality message to prospective customers so as to entice them to buy from the store on a sustainable basis. . . Gini Frings Visual Merchandising is hence much more than functional configuration of space, layout and consumer flow, it also is a powerful communication and an experience enhancer and differentiator of the displayed merchandise even when product similarities are overwhelming. Aims of Visual Merchandise in Handloom and Home Textiles Visual Merchandise in Handloom and Home Textiles, aims at many objectives to be accomplished and the same below are enumerated†¢ Facilitating Functional Shopping ExperienceFacilitating functional shopping experience through optimizing display of varied thereby easing choices and sampling for the consumer. Visual Enhance Profitability †¢Generate Experience Experience generation pertains to stimulation and management of the entire domain of the consumer’s senses and managing sensuality so as to be congruent with the consumer’s desires. Visual Merchandising helps manage the visual senses and thereby affect/constitute experience generation in etailing. †¢Strengthen the Brand/Identity If properly managed with due design congruence established, Visual Merchandise can add to the brand strength of the firms/cluster/zone whose brands are being retailed or the retail store brand where the experience occurs. Visual coherence however needs to be observed for achievin g visual merchandising-brand communications congruence. †¢Maximize Sales GenerationEffective visual merchandising helps in increasing sales through facilitation of consumer sampling and exposing the best of merchandise to the consumer. Sales have been proved to be effected by quality of visual merchandising, through many studies. †¢Help expansion of product categories through optimizing display of varied variantsEffective visual merchandising also packs more punch in the pack through an optimum display of merchandise. Thereby devouring empty spaces where not necessary, making it feasible to display a larger number of products and product categories, enhancing the probability of higher total spending in the store and hence contributes to profits. Jack up Corporate Image Corporate Image in handloom sector can also gets a boost like corporate brands if they get associations from effective visual merchandise of its products or if intra-store communications are adequately supported by store ambience and visual merchandise quality. Effective Visual Merchandising EmploymentVisual Merchandise in Handloom and Home Textiles needs to be customized and employed with discretion when dealing with Boutiques, Specialty Stores , Departmental Stores and Store in Store points. Visual Merchandise is as much a function of Merchandise Aesthetics and their Configuration as much it is a function of accompanying complementing elements of the overarching Multi-sensory Ambience created. Visual Merchandise is also strongly a function of the Merchandise or the Store Itself. Visual merchandising Merchandise Seasons-Plans and schedulesSeasons Seasons in visual merchandising determine the promotional calendar for developing themes for the visual presentations. There are broadly two international seasons across Fashion and Textile Product Categories, that normally are followed, viz. †¢ †¢ Spring and summer Fall and winters VM and Merchandise PromotionVM often has to support and be in congruence with promotional intentions and the same across the year occur under various contexts and schemes. Some of the main promotional occasions are listed under where customized VM has to be employed. Holiday promotionsInternational Festival/Holidays- Promotion for regular m erchandise occurs at, holidays/festivals. The opportunities are1. Valentine’s day: Displays are usually set up two weeks prior with RED and HEART as principle visual elements. . Easter: Three weeks prior to Easter, Stores stock up Home goods along and spring flowers. Children’s stores stock up eatables on props and attention catching chocolates, eggs, bunnies. Chickens are often used at times as props. 3. Christmas: One of the most important festivals across the world, on this day, Christmas tree, stars, santaclause, bells, raindeer and like elements are used as props. The whole ambience is soaked in red, green, snow white and gold. Lots of gliteratti and music is released the favourite instrument used being piano and guitar. Surprise Gift packs are kept waiting for customers. Indian festivals/holidays 1. Garba: One of the most important festivals in Gujarat, on this occasion, stores in the state undergo a change in the flavour of visual merchandise display and themes are put up depicting Krishna and Radha or depicting the goddess Ambe and her victory over demons. The whole ambience is filled with traditional ras-garba fervor. 2. Kite flying: The ambience is decorated with the various color of kite and bright colors fill the ambience. The festival signifies the change in the position of sun in the celestial orbits and the same is often seen at larger stores, making for the ambience. Special sales For purposes of stock clearance, odd lot clearance, rejects clearances and unsold stock clearances, different visual merchandise is set up which is hardly of high standards. Since the objective is maximum display for maximum clearance and more so the display being extremely short lived, visual merchandising here mostly borders on store stacking of merchandise, however innovative approach to the same has resulted in multifold increases in clearances. Thematic VM As in case of Selfridges, UK, where two festivals have been held in the last two years, being Tokyo Life and Bollywood bash, VM can turn completely thematic and then for the time of the festival or adherence to the theme, VM has to observe the overarching thematic dictates. Life expectancy of Visual DisplaysLife of a Visual Merchandise display for Handloom and Home Textiles should be ideally between one month to three months in the Indian context since the product life cycle of the said products is much longer compared to say garments. Furthermore the following suggestions ought to be kept in mind concerning the same/ 1. Continuity of personnel involved should be maintained when it comes to overseeing the change in displays and putting up the same 2. Periodic change has to be forced, since it assures better coordination between departments and helps increase the promotion of merchandise. 3. A reasonable period of time for a display, assures that the customer gets aquatinted with most of the stock a store has to offer. 4. Too long a period for a display results in items being too long on display and they then appear as faded, rusty, dingy and cannot be sold as a first quality merchandise. 5. Displays are most conspicuous part of the store and hence they should be kept interesting and fresh Types of Visual Merchandise Displays Window display Window display essentially has to reflect corporate identity and should be visually powerful to invite, as †I must posses it†. These are broadly of two types depending on the back end of the display put up1. Closed-back window displays 2. Open back window displays Interior display It should relate to the theme seen in the windows, it effects the movement and traffic of customers and should lead to a total, effective and ergonomic visual concept of the store aiding a pleasant experience. The trend away from window Isolated displays are less frequently in use as too much of time and expense and far from the merchandise to which they relates. However as means of non-store visual merchandising, especially at Airports, leading premium end stores often puts up isolated visual merchandise displays. Point of purchase Display It refers to a display or merchandise presentation at the point where an act of purchase happens and the sale is made. The display is designed to promote a particular product or brand name. Industrial and Exhibition Visual Merchandising- Industrial and Exhibition visual merchandising refers to many formats of visual merchandising and the same are below given along with specifics in brackets, further detailing the visual merchandise displays. 1. 2. 3. 4. Permanent exhibits (Craft and heritage museums) Temporary exhibits (handicraft/ handloom fairs E. g. Organized by EPCH) Travelling Displays (mobile promotions) Out door exhibits (sponsored parks and store maintained public places like â€Å"Dilli Haat† and â€Å"Heritage park† in kolkata) 5. Industrial Products Visual Merchandising (At Factory gates or outlets) E- Visual Merchandising- an emerging visual technology trend E visual merchandising has emerged as one of the most novel and versatile of visual merchandising formats and the same is employed either on the net or over a screen in the store. Varied interfaces are designed for an optimum interface of the consumer with the visual merchandise (virtual tours etc. . What cannot be achieved in real tangible domain can be created in the realm of virtual reality with the help of technological devices equipments and softwares, hence the high value add through a surreal addition to the tangible merchandise. Handloom too has to achieve broader exposures of products/merchandise through these means/channels and shall establis h into the segment through the most reachable medium today. Variables in VMVariables in visual merchandising are many and the objectives they have for meeting are also varied. An enumeration of the variables if below given followed by objectives that may be achieved by their effective management in the related sector1. Lighting conditions impacting merchandise viewing †¢ †¢ †¢ †¢ To attract the customers attention To create an appropriate mood for the merchandise To contribute to a positive visual image of the merchandise To allow careful inspection of the merchandise 2. Signage’s Visual and graphic form of communication in letters or any recognizable symbol that gives a message to customer in terms of stores/outlet image as well as for a smooth flow. 1. To assist customer in their flow across the store. 2. To lead the customers in newer sections opened in the store if any 3. Through Color and contrast, add to the visual ambience of the store Most employed Signage techniques are Silk screening, Sign machines and some other signage techniques (cut outs, hand-lettering, calligraphy) Aesthetic factual of the merchandise Often the aesthetic factual of the merchandise impose some constraints and conditions upon the overall visual merchandise design. Some of the factors in the context are1. 2. 3. 4. Look of the product (Area or zonal craft/country side/young/ethnic etc. Print/texture/color or other embellishment (Batik, tie-dye, Ikat, embroidery etc. ) Style/details (ruffled/straight/buttons/cut/fastening etc. ) Fabrics (hand/feel/drape for hand-woven or handknitted) Structural Interior Decor of the store Overall structural interior decor (based on either 16th or 17th century architecture or mythology or contemporary India) of the store ne edless to say is a major guide to the overall design and implementation of the visual merchandise display. Some of the issues in the context bear mentioning are1. 2. 3. 4. 5. 6. 7. Island displays Counters Display cases Ledges Columns Enclosed display Furniture’s Wall/floor color Window DisplaysWindow displays play an important part in visual merchandising and some of the objectives of window displays, is to create the following1. 2. 3. 4. Impact Image Theme Composition Product categories in the store, relative space allocation and mutual placementNo. Of product categories in the store, the percentage space allotted to each category, the volume of merchandise in each category and the relative placement of each category versus others, often determines which merchandise gets the maximum of customer attention. Hence the importance of this variable. Often it’s observed in the handloom shops /outlet that Chaos is created due to mixed merchandise placement, and product attention reduces. PropsProp characteristics are also important in determining the overall look and feel of visual merchandise display. Props can be made of different material, in varied forms and sizes. Three important characteristics of the props used which affect the visual merchandise quality are1. Material 2. Form 3. Size/shape Packaging of products/MerchandiseIf product/ merchandise has to be packaged appropriately, that it adds value to a product. Packaging with type and graphic design again changes the entire approach towards the product range. Special and Other effectsSpecial high-tech effects and other effects generated by Entertaining gadgets also add to the overall visual merchandise display and ambience of the store. Chief elements, which fall under this ambit, are below listed. These kinds of establishments are yet far of imagination to where handloom sector is concerned1. 2. 3. 4. Movement/animation Audio-visual Live Action Audience involvement Aesthetic Elementals in VMImportant aesthetic elementals in visual merchandising, from a design point of view are the following and the same need effective design management for generating an enriching experience. †¢Shape- symmetry, composition and grouping †¢Complementing aesthetic elements- lighting, warmth, colour †¢Product display †¢Layout- space, height, shelving, flow of goods, fixtures and fittings †¢Design- co-ordination, lifestyle, theme †¢Complementing aesthetic elements-lighting, warmth, colour Store Layouts VM Store layouts to a great deal form the framework for visual merchandise design and deployment. Three basic structures are employed as frameworks for it and they areOpenIn Open structure, consumer flow from one product category space into another is clear and open and often facilitated through appropriate interior design. Demarcation or specialization of spaces is least employed here. GridClosed spaces are used here in accordance with the placement and display of products and product categories and enough privacy s conferred upon each of the product categories. When the assortment in the store is such that the product categories stored, varies widely then such separation is employed. BoutiqueUnlike the above two, this arrangement does not deal with separate spaces for differing product categories, rather all of them are placed near to each other and very accessible to the consumer from either side. Such treatment of spaces becomes possible thanks to the small size of boutiques and by nature their focus on a particular or few related product categories. Virtual Visual MerchandisingVirtual Visual Merchandising is a promising high-tech and emerging technique of Visual Merchandising. It may either be practiced by the e-stores on the net or may be used on computer monitors or screens in the stores themselves. Needless to say the dynamics, and spatial dynamics here are much different then otherwise and virtual reality techniques and special effects often add to the effects of visual merchandising and overall store experience. VM a differentiator Visual Merchandising in the context of Handloom and Home Textiles offers itself as a potent differentiator in that when other product parameters stored in store are comparable, Visual merchandising also provides a differentiated shopping experience and hence increases the probability of brands getting purchased at the point of differentiating experience. Visual Merchandising also differentiates a showroom from an organized retailer. Visual merchandising adds value to many products where Prices are not universal and the same is highly profitable when it comes to store brands and private labels. Dynamic Visual MerchandisingWhile ambience generated is objective, its interpretation is subjective and conditioned by the psychic make up of the consumer. Further, there arises Visual Fatigue, when a consumer is exposed repeatedly to the same multi-sensory ambience. It is hence essential that a dynamic multi-sensory ambience be created so as to encounter effectively the factor of fatigue and provide freshness to retail. Brand Nuances VM When designing a VM experience for KVIC, we had to factor in the brand associations consumers have for Khadi, similarly Brand Images and associations have to be carefully counted for before Visual Merchandising designs can be finalized. Brand projections have to be congruent with Experiences created and in the context worth appreciating is the work of Zegna. Brand projections alter the experience of the ambience created in the store and hence not only strategic visual coherence has to be respected across all communications but also conceptual congruence needs to be built, appreciated and often re-inforced. Naturalism and native aesthetics is of utmost importance to be observed and hence the necessity for an indigenous aesthetic research with a reference to consumer experiences Visual Merchandising ProblemsOften arising problems in the area of visual merchandising are either of the belowToo much quantity on displayToo much quantity on display reduces the comfort levels of consumers and reduces his delight in the store. It also does not help him functionally purchase goods for most seem to him not relevant. Also here time taken to sample goes up exponentially and hence total purchase is often reduced. Inadequate DisplayInadequate display is just as adversely affecting as too much of display. If the best is not shown, why should the customer feel drawn? Also if display is not enough it does not tempt the consumer to sample and finally purchase. Confusing DisplayConfusing display where classification of products and product categories is not respected, often leads to incoherence at the end of the consumer and takes away his moods of decisiveness for purchase. It also gives competition a greater score. One product category overshadowing the otherIn departmental or life style stores when one product category overshadows another, the shadowed category naturally not only suffers lesser sales and profits but also a loss of image which later reflects in the long run Color distortion in the store leading to consumer grievancesColour distortion often leads to sharp complaints from consumers of being cheated and being passed off, products, which they did not intend to buy. It reduces the re-purchase on the part of the consumer and hence affects the store image and sales. Lack of brand congruence of the visual look and feel createdIt leads not to immediate reduction in sale but in long term dilution of brand equity of product brands displayed through a confusion created in the design graphics and conceptual associations conveyed at the point of purchase. Visual coherence and conceptual coherence are hence important to observe while designing visual merchandising specifics. World Class creations in VMWorld class visual merchandising creations can be seen at some places listed below. Also given in brackets are the specifics of interest in their contexts. Company/Brand Name Zuchhi VM Specialty Company Owned store Company created VM and Ermanegildo Zegna Designer Brand, Minimalistic and Unique VM Thematic VM during Tokyo life and Bollywood Bash Rich and Premium store VM Connoisseur and Arty Display Fruity delightful VM Functional Self Ridges Debenhams European Museums Mango Pantaloons home textiles VM Failures in IndiaTwo failures in the area of Visual Merchandising in India are given below along with the cause/facet of their VM that has made them a failure. Company/Brand Name Vimal Saga Shakuntal Cause/facet of failure on VM front Looks like a street corner shop/showroom Appears too costly than is No congruence between Merchandise and Thematic Ambience designed Indian Lessons in VM India has been rich always in its Visual Merchandising although the corporate retail phenomenon is a relatively new one. Visual Merchandising has been practised through times immemorial. Craft products, Paintings, Hangers and other elements have been always used to create an aesthetic or thematic Visual Merchandising ambience. It is profitable hence to explore the mythological and cultural and symbolic aesthetic richness of our civilizational nation. This forms the first lesson for Visual Merchandising and more specifically the thematic visual merchandising. Further it is necessary to remember that Visual Merchandise is only a part of the larger Visual Experience. In this context it is necessary to factor in specific Indian choices and here our experience suggest us to1. Respect softness and the light of colours 2. Employ Paintings, Sculpture, Craft products enrich the ambience and Visual Merchandising 3. Respect traditional symbolism and mythological richness of native nation Hopefully an appreciation and practice of visual merchandising anchored in the Indian cultural matrix shall enrich march of Indian business in life style retailing to begin with, expanding slowly to encompass retail experience as a whole. Further Readings 1. Brand and collective brands, the path through design (Vaidya, 2002) 2. Fashion Marketing and Merchandising, Bohlinger 3. Fashion, From concept to consumer, Gene Fringe 4. POP Communications, A conceptual model based on shopper expectations, P K Sinha, MICA 5. Visual Planning, the power of thinking visually, Journal of Brand Management, Vol. 6, No. 5, pp. 161-173 6. Visual Merchandise and Display, second edition, Martin M. Pelger

Fantasy free essay sample

An examination of Russian composer Piotr Ilych Tchaikovskys Fantasy an adaption of Shakespeares Romeo and Juliet. The writer of this paper presents five elements that must be analyzed to understand and underline the Romantic nature of this composers work. Firstly, one must consider the storytelling use of the sonata form of the Fantasy. Secondly, one must consider the way in which the sonata was considered by the composer to be an Overture, a work that gives a summary or a miniature of a larger story or musical work. Thirdly, the tone color of the music must be analyzed. And fourthly and fifthly the timber and texture the work must also be reflected upon to understand the opulent quality of the music that renders it characteristic of the Romantic period during which Tchaikovsky composed music. According to the musicologist E.T.A. Hoffman, the Romantic period of Western music was characterized by the fantastic, idealistic, and marvelous. We will write a custom essay sample on Fantasy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He states that such qualities are associated with the romance, a medieval tale or poem about heroes or events written in one of the languages descended from Latin. (Cited in Grout Palisca 563) Tchaikovksys choice to use the story of Shakespeares Romeo and Juliet as the title of his Fantasy underlines the importance of Romantic thought in the orchestration of the composition. Rather than simply expanding upon or working within sonata form, defined as an ambitious work in several movements for one or two solo instruments,

The Conflict Between Individual And State And The Grammatical Fiction

The Conflict Between Individual and State and the Grammatical Fiction in Darkness At Noon The Conflict Between Individual and State and the Grammatical Fiction in Darkness At Noon The Conflict Between the Individual and the State and the Grammatical Fiction in Darkness At Noon "The Party denied the free will of an individual-and at the same time exacted his willing self-sacrifice." The obvious contradiction of the above definition of the Communist party is depicts the conflict between the individual and the State in Arthur Koestler's novel Darkness at Noon. Koestler's protagonist Nicolas Salamanovich Rubashov, devout communist and former leader of the Communist party, falls victim to his own system during the time of the Moscow trials. Accused and imprisoned for crimes he did not commit, Rubashov is forced to choose between the ideology he has faithfully followed for the past forty years of his life, or a new found sense of self, which he calls the "grammatical fiction". During the beginning of Rubashov's solitary incarceration, he begins to doubt the infallibility of the Communist regime, and for a time, views himself independent from the Party. Rubashov's pulling away from Communism is evident in his conversation with the examining magistrate, Ivanov, during his first hearing. Rubashov addresses Ivanov's collective viewpoint with the developing views of his own: "Your argument is somewhat anachronistic," said Rubashov. "As you quite rightly remarked, we were accustomed always to use the plural ?we' and to avoid as far as possible the first person singular. I have rather lost the habit of this form of speech; you stick to it. But who is this ?we' in whose name you speak to-day? It needs re-defining. That is the point." Apart from the Party, Rubashov no longer functions as part of the Communist unit, but rather as an individual. Within communist doctrine the individual is only a piece of a larger system, and for the true communist the pronoun ?I' is not even part of his or her vocabulary. Rather, the personal ?I' is replaced by ?we', which represents the Party. The significance of Rubashov's statement is that even his speech patterns, a physical manifestation of one's subconscious, display his self-detachment from the Communist Party in that he has lost his ability to associate with the communist We. Over and over Rubashov is tormented by the idea "I shall pay", an unrest due to his uncertainty about the foundation of Communism he has placed himself on. Shortly after his first hearing he writes in his diary "The fact is: I no longer believe in my infallibility. That is why I am lost." It is evident that he is beginning to take personal responsibility for the actions he has committed on behalf of the Party, the people that he has betrayed and the seemingly absurd doctrines he has readily submitted to. Both Rubashov's mental disquiet, and his observable, critical actions are owed to his new found recognition of himself as an individual, a loophole in Communist doctrine. All his life Rubashov had "burnt the remains of the old illogical morality from his consciousness", and was unaware that ideas outside of those expressed by the Party had any logical basis. He once thought that any other view was irrational and false. In his cell waiting to be taken to his execution, Rubashov reflects on his former devotion to the Party: For in a struggle one must have both legs firmly planted on the earth. The Party had taught one how to do it. The infinite was a politically suspect quantity, and the "I" a suspect quality. The Party did not recognize its existence. The definition of an individual was a multitude of one million divided by one million. As a Communist he had sacrificed his individuality for the benefit of the Party, and forty years later he had lost the capability to even think outside the lines of the Party's dogmas. He had denied the individual within himself, which is why he is confused at the emergence of his "silent partner", the free-thinking individual within himself. His conscious self had been founded in the ?we', until he was imprisoned. Facing death, Rubashov realizes the destructiveness of a political system that doesn't account for the individual. No longer confused by his apathy for the Party, Rubashov's final hours are marked by a fatalistic mindset and an internal sense of peace. In Rubashov's conversation with Ivanov during Rubashov's second hearing, Ivanov states: "The greatest temptaion for the like of us is: to renounce violence, to repent, to make peace with oneself". Ivanov represents rubashov's former viewpoint. However, no longer subject to the repressive Communist order,

Free Essays on Capital Punishment And Our Nation

The issue of capital punishment has forever torn our nation. As many plead for the undoubted necessity of it, others pity the cruelty of such an act. Looking beyond this primary disagreement, justice cannot be served until the debate on capital punishment is resolved and all states have come to agree that the death penalty is the best way to stop crime completely. Many people who are against capital punishment are only thinking of the criminal and how cruel it is for them. But, shouldn’t we think of the families that are broken apart now because of the merciless acts of these criminals? Think of Susan Smith, how she knowingly drove her car off into a lake with her two children strapped to the seats. Think of how they must have felt as the cold water started to fill the cabin of the car, and then ultimately drown them. Barbaric is exactly the word I would use to describe her actions. But yet, the jury rejected the death penalty and chose a life sentence instead. But, was it justice that she was not put to death for killing her two children? How could someone possibly let her off the hook of such a crime? They said it would be just as bad for her to be in that cell alone because of her depression, but does it justify her cutting short the lives of the two children, who had no idea of their oncoming death? If we give up our punishing a deadly criminal, then we throw our society into chaos and let the criminals freely do as they please. I would know that I was safe if anyone that tried to fatally harm me would be put to death. But in this society when someone can kill someone, get sentenced to life, get paroled and then be freed to go about and do the same crime again frankly scares me. Another thing that scares me is the fact that this country has softened up on criminals. Right now, everyone has a right to appeal their conduct even though you go against the law and is put in prison; you are supposed to be stripped of... Free Essays on Capital Punishment And Our Nation Free Essays on Capital Punishment And Our Nation The issue of capital punishment has forever torn our nation. As many plead for the undoubted necessity of it, others pity the cruelty of such an act. Looking beyond this primary disagreement, justice cannot be served until the debate on capital punishment is resolved and all states have come to agree that the death penalty is the best way to stop crime completely. Many people who are against capital punishment are only thinking of the criminal and how cruel it is for them. But, shouldn’t we think of the families that are broken apart now because of the merciless acts of these criminals? Think of Susan Smith, how she knowingly drove her car off into a lake with her two children strapped to the seats. Think of how they must have felt as the cold water started to fill the cabin of the car, and then ultimately drown them. Barbaric is exactly the word I would use to describe her actions. But yet, the jury rejected the death penalty and chose a life sentence instead. But, was it justice that she was not put to death for killing her two children? How could someone possibly let her off the hook of such a crime? They said it would be just as bad for her to be in that cell alone because of her depression, but does it justify her cutting short the lives of the two children, who had no idea of their oncoming death? If we give up our punishing a deadly criminal, then we throw our society into chaos and let the criminals freely do as they please. I would know that I was safe if anyone that tried to fatally harm me would be put to death. But in this society when someone can kill someone, get sentenced to life, get paroled and then be freed to go about and do the same crime again frankly scares me. Another thing that scares me is the fact that this country has softened up on criminals. Right now, everyone has a right to appeal their conduct even though you go against the law and is put in prison; you are supposed to be stripped of...

Committee on Public Information, Americas WWI Propaganda Agency

Committee on Public Information, America's WWI Propaganda Agency The Committee on Public Information was a government agency created during World War I to distribute information intended to influence public opinion to inspire support for Americas entry in the war. The organization was essentially a propaganda arm of the federal government, and was presented to the public and the Congress as a reasonable alternative to government censorship of war news. The administration of Woodrow Wilson believed a government office dedicated to providing favorable publicity for the cause of entering the war was necessary. Americans had never sent an army to Europe. And joining the war on the side of Britain and France was a concept that needed to be sold to the public the way an ordinary consumer product might be sold. Key Takeaways: Committee on Public Information Government propaganda agency was created to convince American public of the necessity of the U.S. entering World War I.Public and Congress believed that the CPI would ensure no censorship of the press, and that reliable information would be provided.Agency provided tens of thousands of public speakers, arranged events to sell bonds and promote the war, created posters, and published booklets.Following the war there was a backlash against the agency, and excesses of war fervor were blamed on it. In its few years of operation, the Committee on Public Information (CPI) fed material to newspapers and magazines, commissioned advertising campaigns, and produced propaganda posters. It even arranged for thousands of public speakers to appear all over the country, making the case for Americans to fight in Europe. Overcoming Skepticism A rationale for creating the CPI, as it became known, was rooted in controversies which arose in 1916, when the U.S. government was becoming increasingly concerned with suspected spies and saboteurs. Woodrow Wilson’s attorney general, Thomas Gregory, proposed controlling the flow of information by censoring the press. Congress resisted that idea, as did newspaper publishers and members of the public. In early 1917, with the issue of censoring the press still being discussed, a magazine writer with a reputation as a crusading muckraker, George Creel, wrote to President Wilson. Creel proposed forming a committee that would provide information to the press. By having the press voluntarily agree to being fed information it would avoid censorship. Forming the Committee Creel’s idea found favor with Wilson and his top advisers, and by executive order Wilson created the committee. Besides Creel, the committee included the Secretary of State, Secretary of War, and Secretary of the Navy (what today would be the Defense Department was still split between Army and Navy departments). The formation of the committee was announced in April 1917. In a front-page story on April 15, 1917, the New York Times reported that the three cabinet secretaries on the committee had sent President Wilson a letter, which was made public. In the letter, the three officials said America’s great present needs are confidence, enthusiasm, and service. The letter also stated: While there is much that is properly secret in connection with the departments of the government, the total is small compared to the vast amounts of information that is right and proper for the people to have. George Creel, head of the United States Committee on Public Information. Time Life Pictures / Getty Images The letter also put forth the idea that two functions, identified as â€Å"censorship and publicity,† could happily coexist. George Creel would be the head of the committee, and could operate as a government censor, but it was assumed that the newspapers would happily accept war news as distributed by the government and would not have to be censored. CPI Key Messages and Techniques Creel quickly got to work. During 1917, the CPI organized a speaker’s bureau, which dispatched more than 20,000 individuals (some accounts give much higher numbers) to give short speeches supporting the American war effort. The speakers became known as The Four-Minute Men for the brevity of their speeches. The effort was successful, and gatherings from club meetings to public performances, soon featured a speaker talking of America’s duty to join the war in Europe. The New York Times, on December 30, 1917, published a story about the Four-Minute Men which indicated how common they had become: â€Å"The work of the Four-Minute Men has recently been extended to that representative speakers appear weekly in almost every moving picture house. The subject matter is prepared and the speaking is directed from Washington†¦ In each state there is an organization of Four-Minute Men. â€Å"The number of speakers now totals 20,000. Their topics are matters of national importance connected with the war plans of the government.† Creel believed the more lurid stories of German atrocities would not be believed by the public. So in the early months of his operation he directed speakers to focus on how Americans would be fighting to support freedom and democracy in the face of German brutishness. By 1918 the CPI was urging its speakers to make use of wartime atrocity stories. One writer, Raymond D. Fosdick, reported seeing a church congregation cheer after a speaker described German atrocities and called for the German leader, Kaiser Wilhelm, to be boiled in oil. On February 4, 1918, the New York Times published a brief news story headlined Bar Hymns of Hate. The article said the CPI had sent out instructions to its Four-Minute Men to tone down extreme material. If Your Soldiers Hit Poster by E.M. Gean Jackson, a film by the Committee on Public Information. swim ink 2 llc  /  Getty Images The CPI also distributed a number of printed materials, beginning with booklets that made the case for war. A news story in June 1917 described the proposed â€Å"War Booklets,† and noted that 20,000 copies would be sent to newspapers nationwide while the Government Printing Office would print many more for general circulation. The first of the War Booklets, titled How the War Came to America, consisted of 32 pages of dense prose. The lengthy essay explained how it had become impossible for America to remain neutral, and that was followed by reprints of speeches by President Wilson. The booklet was not terribly engaging, but it got the official message out in a handy package for public circulation. More lively material was put out by the CPI’s Division of Pictorial Publicity. Posters produced by the office encouraged Americans, through the use of vivid illustrations, to work in war-related industries and buy war bonds. Controversies In the summer of 1917, newspaper publishers were shocked to learn the government had directed the companies controlling transatlantic telegraph traffic to divert cables to the CPI in Washington to be reviewed before they were routed to the newspaper offices. After an outcry, the practice was stopped, but it would be cited as an example of how Creel and his organization had a tendency to overstep. Creel, for his part, was known for having a bad temper, and often put himself into controversies. He insulted members of Congress, and was forced to apologize. And no less a public figure than Theodore Roosevelt, the former president, criticized the CPI. He claimed the agency had been trying to punish newspapers which had supported America entering the conflict but then had become skeptical of the administration’s conduct of the war. In May 1918, the New York Times published a lengthy story headlined Creel as a Recurrent Storm Centre. The article detailed various controversies Creel had found himself in. A sub-headline read: How the Governments Publicity Man Has Shown Himself an Adept at Getting Into Hot Water With the Congress and the Public. During the war the American public did become infused with a patriotic fervor, and that led to excesses, such as German-Americans being targeted for harassment and even violence. Critics believed official CPI booklets such as German War Practices were incitements. But George Creel and other defenders of the CPI, pointing out that private groups were also distributing propaganda materials, insisted the less responsible organizations had inspired any bad behavior. Impact of the Committee’s Work Theres no question that Creel and his committee had an impact. Americans came around to support intervention in the war, and participated widely in supporting the effort. The success of war bond drives, known as the Liberty Loan, was often attributed to the CPI. Yet the CPI came in for much criticism after the war, when it became clear that information had been manipulated. In addition, the war fervor stoked by Creel and his committee may have had an influence on events following the war, particularly the Red Scare of 1919 and the notorious Palmer Raids. George Creel wrote a book, How We Advertised America, in 1920. He defended his work during the war, and he continued to work as a writer and political operative until his death in 1953. Sources: The Creel Committee. American Decades, edited by Judith S. Baughman, et al., vol. 2: 1910-1919, Gale, 2001. Gale Virtual Reference Library.George Creel. Encyclopedia of World Biography, 2nd ed., vol. 4, Gale, 2004, pp. 304-305. Gale Virtual Reference Library.