Gay Is Okay Essay - 1508 Words

Gay is Okay! nbsp;nbsp;nbsp;nbsp;nbsp;Should gays be treated with the same respect as all other people? Conservative Christians and gay people are going at it again. They never seem to tire of this war. Only few Christians have the guts to admit that they believe that all gays should be treated with the same respect as any other people! It seems that only a person with a number of gay and lesbian friends and acquaintances can realize the importance of getting to know the people behind the labels and images society makes; and their experience of building connections with people of many different backgrounds and personal differences has been both challenging and tremendously rewarding. nbsp;nbsp;nbsp;nbsp;nbsp; Why do some†¦show more content†¦Some feel that most Christians approve of using God’s Word, as an excuse to humiliate, insult and generally debase other people that God himself created is a terrible thing, and one cannot think so. As the Christian religion teaches, God loves everyone and he created everything on this earth. If he didnt like homosexuals there probably wouldn’t be any. Just a thought, homosexuals do have feelings and beliefs just like everyone else. Gays are human, they are not some sorts of weird life form that is here to destroy the earth and make everyone like us. They strive for rights. Rights that everyone else has that they dont. Marriage, help against hate crimes, and living. nbsp;nbsp;nbsp;nbsp;nbsp;Myth: Homosexuality is a sin. Facts: The Bible contains six passages, which condemn homosexual behavior. The Bible also contains numerous passages condemning heterosexual behavior. Theologians and Biblical scholars continue to differ on many Biblical interpretations. They agree on one thing, however. Jesus said absolutely nothing at all about homosexuality. Among the many things deemed an abomination is adultery, incest, wearing clothing made from more than one kind of fiber, and eating shellfish, like shrimp and lobster. Religion has often been misused to justify hatred and oppression. Less than half a century ago, Baptist churches (amongShow MoreRelatedWhy Same Sex Marriage Should Be Legal1478 Words   |  6 PagesWhy Same Sex Marriage Shouldn’t be Allowed Why shouldn’t Same Sex Marriage legalized? Number one why would you want more gay couples walking around and getting married? It flat out is just not right at all. No matter if same sex marriage is legal or illegal it will never be okay on any circumstance. Marriage has always been between A Man and Woman not two guys and two girls. Marriage should stay the same, it should not be legalized, they’re just too many wrongs to it and it is not acceptable. TheRead MoreShould Same Sex Marriage Be Legalized? Essay1509 Words   |  7 Pagesaspects stating that gay marriage has pros and cons. Fortunately, even though everyone constantly can not stop talking about gay marriage, it keeps spreading throughout the world and causes more problems day after day. In an article titled Supreme Court rules in Favor of Same-Sex Marriage Nationwide, it talks about how great of an idea it is to legalize same sex marriage while listing specific details proving why people should agree with allowing this to become a topic that is okay. This disagreementRead MoreAn Argument Of Visual Rhetoric1707 Words   |  7 Pagesa transgender or homosexual is okay. There is a rising population of transgender and homosexual people in our society. A transgender is a person who insists that they were born into the wrong body. While they have the body of one gender, transgender people have the conscience of the opposite gender. A homosexual is someone who is emotionally and physically attracted to the same sex or gender. According to www.statista.com: â€Å"2.2% of adult men identify as being gay in the U.S. and 1.1% of womenRead MoreShould Gay Marriage Be Legal?737 Words   |  3 PagesShould Gay Marriage Be Legal? Why should gay marriage be legalized? Gay marriage is wrong amp; disrespectful to god. The institution of marriage is a tradition between a man and a woman, not two men or two women. Marriage is already threatened with high divorce rates (between 40% and 50%) and with 40.6% of babies being born to unmarried mothers. Allowing gay marriage would weaken the institution. Gay marriage could also mess up a lot of cultures, like those that believe in polygamy, which meansRead MoreReparative Therapy1176 Words   |  5 Pages(Conversion) Therapy Okay? Throughout history there has been much controversy surrounding the topic of human beings sexual orientation. Whether it they are straight, gay, lesbian, bisexual, or transgendered, people like what they like. In some cases, many people believe that they are born with certain urges that attract them to either the same or maybe even the opposite sex. The number one question that has been asked in today’s society is that if using reparative therapy is okay. Although many peopleRead MoreGay Marriage Should Be Banned874 Words   |  4 PagesMany will probably disagree on the grounds that gay rights or same sex marriage should be banned or that it’s wrong under their religions. With that there are many factors that contradict against gay rights, such as religion, child adoption, and divorce just to name a few. Roger Severino, a graduate from Harvard Law School, and has a master in public policy claims the negative collusions that are against gay rights (924). Severino tells us that gay marriage conflicts with religious beliefs becauseRead MoreSame Sex Marriage Should Be Legalized898 Words   |  4 Pagessong more attention came to same sex marriage. This song makes a lot of points about how everyone should be okay with same sex marriage but there are bigger arguments present. Macklemore uses the lyrics in this song to talk about how homosexuality is genetic by pulling in personal experiences and how being gay is not the social normality. Macklemore refers to a â€Å"god† and Catholics not being okay with homosexuals repeatedly and talking about how being a homosexual can’t be fixed. The lyrics â€Å"The rightRead MoreGay Bullying1158 Words   |  5 Pagesmonth more than a handful of young people have taken their own lives because they were being bullied at school. These young kids were not bullied because they dressed differently or they were poor they were bullied because they were homosexual. The Gay, Lesbian, Bisexual, and Transgender children are being targeted at school and being bullied to the point that they feel they have no other choice but to take their life. They are being told they are an abomination and that they are going to burn inRead MoreGay Marriage Research Paper899 Words   |  4 PagesIn recent years, the debate over gay marriage has grown from an issue that occasionally arose in a few states to a nationwide controversy. People have opposing viewpoints on whether gays should be allowed to marry or not, and the sub topics that coincide with gay marriage. People wonder if it is okay for gays to marry, and if so, should it be legal everywhere? In the United States I 2009, some states like Iowa, Vermont, and Connecticut allow gays to marry, while states like California, Florida,Read MoreMy First Day - Original Writing1532 Words   |  7 Pagesday that the school knew I was gay. I was in the seventh grade at the time when everyone is going threw that weird stage in life when you don’t know your place is in life. I was more lost and confused then ever. At the beginning of the year I was still in my homophobic stage, and . I was hating myself more than anyone ever could, but, if you want to know the whole story thean we have to go to the beginning. For asAs long as I could remember I always knew that I was gay. As a kid I just thought everyone

The Evolution Of Stem Cell Research - 991 Words

HISTORY: The history of stem cell research starts with the discovery of the cell in the mid 1800s (1). With this discovery, scientists soon discovered that some cells can specialize and become other cells – these cells that can specialize are called stem cells. The phrase stem cell was first used in a scientific fiction novel by German biologist Ernst Haeckel; he used the phrase to describe the fertilized egg that will eventually grow to become an organism. The next notable usage of the phrase would be in 1886 when the scientist William Sedgwick used the term to describe the parts in plants that can grow and regenerate if cut off – these parts are now definitely known to be formed of stem cells. In 1909, a Russian theorizes that blood stem†¦show more content†¦Robert Good of the University of Minnesota completed a bone marrow transplant between two non twin siblings. IN 1981, two scientists conducted separate studies on the embryos of mice and isolated embryonic stem ce lls. This was the first time anything of the sort had been done. In 1997, two Canadians discovered that leukemia comes from the stem cells that make our blood cells, supporting the idea that many cancers come from stem cells that are not working properly (2). In the last decade and half, the federal government has begun funding stem cell research, which greatly accelerated knowledge about this field. Recently, parents have started to store some of their newborn children’s embryonic stem cells in stem cell banks that can be used later on in life to regenerate organs and tissues if necessary. HOW AND WHY THEY WORK: Stem cells differentiate into the various other types of cells that they can differentiate into through cytoplasmic signal molecules that control what parts of the DNA are used to code for proteins. These proteins are what the cell uses in order to determine its functions; different cytoplasmic determinants are found in epithelial cells as opposed to nervous cells. These cytoplasmic determinants can be synthesized within the stem cell if the cell receives a signal from outside saying that this stem cell needs to become, for example, a neuron. The cell will then synthesize the cytoplasmic determinants that are appropriate for neurons

Essay Organizational Behavior - 1057 Words

Organizational Behavior Organizational behavior: Organizational behavior refers to the attitudes and behavior of the individuals in the organization. Organizational behavior is a inter-disciplinary field of study that draws from many of the behavioral sciences. The goal of organizational behavior is to apply the concepts from the other behavioral sciences to pressing problems that management may be facing, as well as applying organizational behavior to the administrative theory and practices. With the problems of organizational behavior, there are a number of available strategies that can be utilized. In the past, the study of the organizations and the management used a closed-systems view. The purpose of this view was to†¦show more content†¦Organization culture can also be characterized using the three levels of organizational culture. (Schein 1988) The first and most visible level is behavior and artifacts. This is the observable level of culture, and consists of the behavior patterns and outward manifestations of culture. Artifacts and behaviors can describe what a group is doing, but not explain the why. The next level of organizational culture is values. A companies values define and to a larger extent determine behaviors. The values are not as directly observable, as behaviors are. There may be a difference between the stated and the operating values. People will attribute their behavior to the stated values of the organization. And finally the last level of organizational culture is assumptions and beliefs. To really understand culture, we have to get to down to the deepest level, the level of assumptions and beliefs. The underlying assumptions grow out of values, until they are taken for granted and have dropped out of awareness. Diversity: Most people would agree that diversity in the workplace utilizes our countrys skills to the fullest, and contributes to our overall growth and prosperity of the organization. The reality of the situation is that it hasnt taken full effect and the progress remains slow. One of the reasons for the lack of organizational growth has been the lack of diversity inShow MoreRelatedOrganizational Citizenship Behavior4841 Words   |  20 PagesTable of contents: Page # 1. Literature Review 1 1.1. What are Organizational Citizenship Behaviors (OCBs) 1 1.2. OCB and its link with Organization 3 1.3. How OCB’s are exhibited by employees 4 1.4. Importance of OCB 5 1.5. Effect of OCB on employees 6 2. Introduction to Organization 6 2.1. Allied Bank Limited 7 2.2. Meezan Bank Limited 7 2.3. First Women’s Bank 7 2.4. MCB 7 3. Findings and resultsRead MoreOrganizational Behavior1284 Words   |  6 PagesBachelor of Business Administration (Hons) Course Title : Organizational Behavior Course Code : BUS 250 Year of Study : 2 Number of Credits : 3 credits Duration in Weeks : 12 weeks Contact Hours Per Week : 3 hours Pre-requisite Course(s) : BUS 120 Principles and Practice of Management Course Aims The course provides students with a conceptual and a pragmatic approach to understand the employees’ behavior in the organization. This course equips students with the knowledgeRead MoreOrganizational Behavior1387 Words   |  6 PagesOrganizational Behavior Michael J. Bonnie CJA444 June 5, 2014 Eddie Gordon Organizational Behavior Organizational behavior is the study of how employee’s behavior interacts within an agency’s work environment. It includes many subjects which include sociology, communication, psychology, and management. Its primary purpose is to review and report in the ever expanding study in criminal justice organizational behavior areas in the workforce. This discussion focuses on the forces of change andRead MoreOrganizational Behavior And Human Behavior1217 Words   |  5 PagesOrganizational behavior studies the impact of groups, individuals, and structures have on the personal human behavior within many organizations. There is many different definitions of organizational behavior, but they are all relatively the same in all cases. â€Å"Organizational behavior studies organizations from multiple viewpoints, including behavior within the organization and in relation to other organizations (Boundless.com).† This is not just the study on one organization, but the study wit hinRead MoreOrganizational Behavior : Organization Behavior2093 Words   |  9 PagesIntroduction Organization behavior is the study and application of information regarding how an individual or group of people within an organization behaves. According to John Schermerhorn author of the book Organizational Behavior Twelfth Edition, organizational behavior is the key characteristic used to maintain and enhance interaction levels amongst employees within a company (Schermerhorn, 2011). 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The concept applies in a diverse workplace setting in different ways and had diverse impacts to the organization. Organizational behavior field includes communication, sociology, psychology, and management. The concept is subject to both internal and external factors affectingRead MoreOrganizational Behavior5621 Words   |  23 PagesChapter 1 - The Field of Organizational Behavior Multiple Choice Questions 1. Pharmacia is an example of a company that: a. experienced culture clashes as a result of a merger. b. ignored technological advances to its harm. c. is a great employer in terms of human resources, but an unprofitable company. d. focused on balance sheets rather than human resources. 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Essay on Discrimination in Publich Schools - 1596 Words

As long as the school system has been in existence, there have been many cases of discrimination in one form or another. Blocked opportunities for students of a certain race and or in a lower socio-economic group have always existed. Many school officials, including various faculty members, have been responsible for rerouting minority students suggesting less demanding classes with the belief that these students could not handle the more advanced course work. This particular form of discrimination has been labeled tracking. For many years, racial minorities have been battling, and at times succumbing, to this form of discrimination. Tracking involves dividing students based upon their learning capabilities and placing them in specific†¦show more content†¦In order to supply the factories with well-trained workers, the public school system was encouraged to train future factory workers. This need for factory workers brought on the practice of tracking. Within the system of tracking, if a student was considered a racial minority or from a lower socio-economic background, they were automatically placed in the lower track, which was designed for training students for factory work upon the completion of their high school education. On the other hand, if the student was white and from a higher socio-economic background, they were provided with the best educational opportunities by taking advanced courses, which prepared them for a four year college or university. A form of tracking called ability grouping can begin in the kindergarten years (Risley, 1999:4). Ability grouping is put into practice when children are put into groups based on their learning skills. The groups have advantages that include the extra attention needed for children that are not reading at a certain level which can bring them up to standard. The disadvantages include the alienation of students from the other advanced students along with the label of being a slow learner. There are standards within the school system to determine how to track students. Standardized tests, recommendations from the teachers and counselors, and parent and student choices are considered. The criterion appears fair enough. What is hidden from full view is that theShow MoreRelatedAfrican American Civil Rights Act2723 Words   |  11 PagesThe wicked vice of racial discrimination towards African Americans has, over the course of almost six centuries, indelibly tainted social, economic and cul tural relations between those of all racial profiles in the â€Å"Land of the Free†. Historically speaking, the African American experience is imbued in pain and suffering for centuries of malfeasance on the part of white American-dominated governments. Institutional racism combined with social and cultural discrimination towards African Americans has

Visual Merchandising -Concepts Concerns- free essay sample

Visual Merchandising -Concepts Concerns- by Ramya Raamanathan Visual Merchandising -Concepts and ConcernsVisual Merchandising, Handloom Home Textiles-A Historical PerspectiveVisual Merchandising has been always one of the weakest aspects of Handloom and Home Textile marketing. For much of the time, Availability and opening of newer outlets was the prime objective rather than effective visual merchandising. Reach rather than visual quality of point of purchase was the consideration. Government ownership of many of the points of purchase did not help the matters either. Contemporary visual treatment of the store and the merchandise was seldom an acute concern for the government, eager to preserve its down to earth (read crude and rustic) image. Lately however thinking seems to have undergone a change and KVIC and other government retail shops are tuning into times. In the area of Handlooms and Home textiles, too the scene is not very different. Beginning with â€Å"bare† points of purchase and moving onto showrooms where display meant nothing more than visual exposure, now lately better retailers are considering effective visual merchandising a necessary must. Historically too, India has always had a rich tradition of visual merchandising. Visual merchandising as seen in Melas, Haats, Peths and festival specific shops, shows a rich and diverse context of visual merchandising. Tradition and Mythology have been creatively re-interpreted across generations for a fresh visual merchandising. Hopefully the flame of creativity founded on indigenous foundations and richness should get translated into modern hi-technology aided visual merchandising, as a continuing inspiration. Changing ScenarioWay back to several decades the handloom business was operated in â€Å"safe† ways could hold the market due to many reasons, one of major reasons was the people belonging to the generation of those times who saw Indian independence and their nostalgia towards it could hold back them to use it, another was being in least competitive era. But with the emergence of rapid growth and development in various textile sectors and up gradation of technological environment handloom had to face severe challenges due to threats arising from the industries. But to survive and to face those challenges the initiative taken were not adequate and the sector reached into it’s present form where now it has become a necessity to adopt contemporary mode for existence and if continuous adaptation in this regard is not done, those days are not far that it would soon be talked as an examples into business textbooks as an exotic categories that may vanish. Countries like china and others have been even adapting our techniques and offering much better quality products in much effective prices. What is the reason? The reason that’s much evident is handlooms still struggling with its limited approach and exposure that pertains to the changing demands. The inadequate attention leading from concept to consumer through various channels are not suffice and product keeps struggling at intermediate stages due to lack of resources that’s being build to support it. To get the benefits the ways that are evident to us are Either gets into the mode what globalization demands or Sells and creates an image that exposes to the richness of our own culture/tradition by emphasizing upon our strengths. Scope of visual merchandising in handloomsWhy there is a need of visual merchandising? It is often understood that It’s a methodology of displaying, but far more than that it means initiating the complete process to a customer instead buying a product to possessing it, and creating an â€Å"aura† that meets consumer expectation with their changing taste. In India the image of handlooms are still associated to old, classic and hand made coarse materials. It’s the high time that even government should understands the realities and take sustainable decisions to monitor the product management chain starting from extraction of raw material to design/product development to selling it or making it reach to the end users through various channels and interfaces. One of possible ways is through multi level retailing, and through tourism promotions for the clusters existing. Emphasizing upon special features these products has to offer with its cultural, traditional and historical significance, the visual merchandising can be on the models of either Department Stores, Heritage Parks or contemporary Haat like Dilli Haat. The Run of ProfitsValue chain in Home Textiles and Handlooms, displays today similar characteristics as are apparent in most mature businesses trying to appropriate new economy developments and increasingly ongoing globalization, that being profits moving in absolute and in margin terms towards the consumer end of the value chain. Retailing and Marketing have therefore emerged as the preferred points in the value chain of Home Textiles and Handlooms too, as in other sectors. Even as the downstream value points as spinning, weaving and processing struggle to survive, Retailing is booming as a sunrise sector in the country. Hence the importance of Retailing and further have Visual Merchandising which stands as an important facet of effective Retailing even for handicrafts and handlooms today. The New Competing AdvantagesThough the handloom product is in a way different from many other products. It’s technique, weave, the experimentation with colours and motifs and most importantly the cultural value of the weaver has to reflect yet today for survival and growth every business has been undergoing a profound change accompanying the change in the market character as well in Handlooms and Home Textiles. Brand, Design and Experience stand out as the new competing advantages, unfortunately however the eserved significance is hardly apportioned by Indian Business and particularly by this sector (handlooms) to it. Results are not difficult to see. There are hardly any strong brands or hardly any firm, which is renowned, the world over for the world-class design work that it does. Hardly also, there are stores where handloom and home textiles are retailed and the experience is memorable or uniquely distinct. Few stores as HOME HEARTH have tried to change the course of stat us but the effort is far too small to requirements. It is imperative hence for the sector and firms/Individuals therein, to appreciate the new competing advantages and appropriate them most effectively and herein would come the role of Integrated Brand and Design Firms and Institutions. Retailing, Visual Merchandising and Value, Margin additionsRetailers today are the envied lot thanks to their profits and margins and the same have been built up through providing of unique shopping experiences. Even as the Indian industry and firms are obsessed with the tangible aspects of the product like quality and price, intangible value addition through Brands and Retail experiences is emerging as the most effective of profit adders. Designer houses are perhaps showing a better appreciation of these realities. FabIndia and Bandhej and Designer brands like Rohit Bal and Ritu Kumar are extracting much value from the same Handloom fabrics which otherwise lie as a burdening inventory at government showrooms. KVICs recent foray into Shopper’s Stop is yet another of the instances where the above thesis stands validated. Contemporary Retail in this area has to focus upon Retail Experience and the same is constituted of – 1. 2. 3. 4. 5. Visual Merchandising Audio Sensuality Management Olfactory sensuality Management Tactile sensuality Management Conceptual Brand/Thematic Experience Management In the context hence Visual Merchandising needs to be appreciated as a potent value adder to Retail experience and from there to profits. Visual MerchandisingVisual Merchandising is the means to communicate a store’s fashion, value, products, and quality message to prospective customers so as to entice them to buy from the store on a sustainable basis. . . Gini Frings Visual Merchandising is hence much more than functional configuration of space, layout and consumer flow, it also is a powerful communication and an experience enhancer and differentiator of the displayed merchandise even when product similarities are overwhelming. Aims of Visual Merchandise in Handloom and Home Textiles Visual Merchandise in Handloom and Home Textiles, aims at many objectives to be accomplished and the same below are enumerated†¢ Facilitating Functional Shopping ExperienceFacilitating functional shopping experience through optimizing display of varied thereby easing choices and sampling for the consumer. Visual Enhance Profitability †¢Generate Experience Experience generation pertains to stimulation and management of the entire domain of the consumer’s senses and managing sensuality so as to be congruent with the consumer’s desires. Visual Merchandising helps manage the visual senses and thereby affect/constitute experience generation in etailing. †¢Strengthen the Brand/Identity If properly managed with due design congruence established, Visual Merchandise can add to the brand strength of the firms/cluster/zone whose brands are being retailed or the retail store brand where the experience occurs. Visual coherence however needs to be observed for achievin g visual merchandising-brand communications congruence. †¢Maximize Sales GenerationEffective visual merchandising helps in increasing sales through facilitation of consumer sampling and exposing the best of merchandise to the consumer. Sales have been proved to be effected by quality of visual merchandising, through many studies. †¢Help expansion of product categories through optimizing display of varied variantsEffective visual merchandising also packs more punch in the pack through an optimum display of merchandise. Thereby devouring empty spaces where not necessary, making it feasible to display a larger number of products and product categories, enhancing the probability of higher total spending in the store and hence contributes to profits. Jack up Corporate Image Corporate Image in handloom sector can also gets a boost like corporate brands if they get associations from effective visual merchandise of its products or if intra-store communications are adequately supported by store ambience and visual merchandise quality. Effective Visual Merchandising EmploymentVisual Merchandise in Handloom and Home Textiles needs to be customized and employed with discretion when dealing with Boutiques, Specialty Stores , Departmental Stores and Store in Store points. Visual Merchandise is as much a function of Merchandise Aesthetics and their Configuration as much it is a function of accompanying complementing elements of the overarching Multi-sensory Ambience created. Visual Merchandise is also strongly a function of the Merchandise or the Store Itself. Visual merchandising Merchandise Seasons-Plans and schedulesSeasons Seasons in visual merchandising determine the promotional calendar for developing themes for the visual presentations. There are broadly two international seasons across Fashion and Textile Product Categories, that normally are followed, viz. †¢ †¢ Spring and summer Fall and winters VM and Merchandise PromotionVM often has to support and be in congruence with promotional intentions and the same across the year occur under various contexts and schemes. Some of the main promotional occasions are listed under where customized VM has to be employed. Holiday promotionsInternational Festival/Holidays- Promotion for regular m erchandise occurs at, holidays/festivals. The opportunities are1. Valentine’s day: Displays are usually set up two weeks prior with RED and HEART as principle visual elements. . Easter: Three weeks prior to Easter, Stores stock up Home goods along and spring flowers. Children’s stores stock up eatables on props and attention catching chocolates, eggs, bunnies. Chickens are often used at times as props. 3. Christmas: One of the most important festivals across the world, on this day, Christmas tree, stars, santaclause, bells, raindeer and like elements are used as props. The whole ambience is soaked in red, green, snow white and gold. Lots of gliteratti and music is released the favourite instrument used being piano and guitar. Surprise Gift packs are kept waiting for customers. Indian festivals/holidays 1. Garba: One of the most important festivals in Gujarat, on this occasion, stores in the state undergo a change in the flavour of visual merchandise display and themes are put up depicting Krishna and Radha or depicting the goddess Ambe and her victory over demons. The whole ambience is filled with traditional ras-garba fervor. 2. Kite flying: The ambience is decorated with the various color of kite and bright colors fill the ambience. The festival signifies the change in the position of sun in the celestial orbits and the same is often seen at larger stores, making for the ambience. Special sales For purposes of stock clearance, odd lot clearance, rejects clearances and unsold stock clearances, different visual merchandise is set up which is hardly of high standards. Since the objective is maximum display for maximum clearance and more so the display being extremely short lived, visual merchandising here mostly borders on store stacking of merchandise, however innovative approach to the same has resulted in multifold increases in clearances. Thematic VM As in case of Selfridges, UK, where two festivals have been held in the last two years, being Tokyo Life and Bollywood bash, VM can turn completely thematic and then for the time of the festival or adherence to the theme, VM has to observe the overarching thematic dictates. Life expectancy of Visual DisplaysLife of a Visual Merchandise display for Handloom and Home Textiles should be ideally between one month to three months in the Indian context since the product life cycle of the said products is much longer compared to say garments. Furthermore the following suggestions ought to be kept in mind concerning the same/ 1. Continuity of personnel involved should be maintained when it comes to overseeing the change in displays and putting up the same 2. Periodic change has to be forced, since it assures better coordination between departments and helps increase the promotion of merchandise. 3. A reasonable period of time for a display, assures that the customer gets aquatinted with most of the stock a store has to offer. 4. Too long a period for a display results in items being too long on display and they then appear as faded, rusty, dingy and cannot be sold as a first quality merchandise. 5. Displays are most conspicuous part of the store and hence they should be kept interesting and fresh Types of Visual Merchandise Displays Window display Window display essentially has to reflect corporate identity and should be visually powerful to invite, as †I must posses it†. These are broadly of two types depending on the back end of the display put up1. Closed-back window displays 2. Open back window displays Interior display It should relate to the theme seen in the windows, it effects the movement and traffic of customers and should lead to a total, effective and ergonomic visual concept of the store aiding a pleasant experience. The trend away from window Isolated displays are less frequently in use as too much of time and expense and far from the merchandise to which they relates. However as means of non-store visual merchandising, especially at Airports, leading premium end stores often puts up isolated visual merchandise displays. Point of purchase Display It refers to a display or merchandise presentation at the point where an act of purchase happens and the sale is made. The display is designed to promote a particular product or brand name. Industrial and Exhibition Visual Merchandising- Industrial and Exhibition visual merchandising refers to many formats of visual merchandising and the same are below given along with specifics in brackets, further detailing the visual merchandise displays. 1. 2. 3. 4. Permanent exhibits (Craft and heritage museums) Temporary exhibits (handicraft/ handloom fairs E. g. Organized by EPCH) Travelling Displays (mobile promotions) Out door exhibits (sponsored parks and store maintained public places like â€Å"Dilli Haat† and â€Å"Heritage park† in kolkata) 5. Industrial Products Visual Merchandising (At Factory gates or outlets) E- Visual Merchandising- an emerging visual technology trend E visual merchandising has emerged as one of the most novel and versatile of visual merchandising formats and the same is employed either on the net or over a screen in the store. Varied interfaces are designed for an optimum interface of the consumer with the visual merchandise (virtual tours etc. . What cannot be achieved in real tangible domain can be created in the realm of virtual reality with the help of technological devices equipments and softwares, hence the high value add through a surreal addition to the tangible merchandise. Handloom too has to achieve broader exposures of products/merchandise through these means/channels and shall establis h into the segment through the most reachable medium today. Variables in VMVariables in visual merchandising are many and the objectives they have for meeting are also varied. An enumeration of the variables if below given followed by objectives that may be achieved by their effective management in the related sector1. Lighting conditions impacting merchandise viewing †¢ †¢ †¢ †¢ To attract the customers attention To create an appropriate mood for the merchandise To contribute to a positive visual image of the merchandise To allow careful inspection of the merchandise 2. Signage’s Visual and graphic form of communication in letters or any recognizable symbol that gives a message to customer in terms of stores/outlet image as well as for a smooth flow. 1. To assist customer in their flow across the store. 2. To lead the customers in newer sections opened in the store if any 3. Through Color and contrast, add to the visual ambience of the store Most employed Signage techniques are Silk screening, Sign machines and some other signage techniques (cut outs, hand-lettering, calligraphy) Aesthetic factual of the merchandise Often the aesthetic factual of the merchandise impose some constraints and conditions upon the overall visual merchandise design. Some of the factors in the context are1. 2. 3. 4. Look of the product (Area or zonal craft/country side/young/ethnic etc. Print/texture/color or other embellishment (Batik, tie-dye, Ikat, embroidery etc. ) Style/details (ruffled/straight/buttons/cut/fastening etc. ) Fabrics (hand/feel/drape for hand-woven or handknitted) Structural Interior Decor of the store Overall structural interior decor (based on either 16th or 17th century architecture or mythology or contemporary India) of the store ne edless to say is a major guide to the overall design and implementation of the visual merchandise display. Some of the issues in the context bear mentioning are1. 2. 3. 4. 5. 6. 7. Island displays Counters Display cases Ledges Columns Enclosed display Furniture’s Wall/floor color Window DisplaysWindow displays play an important part in visual merchandising and some of the objectives of window displays, is to create the following1. 2. 3. 4. Impact Image Theme Composition Product categories in the store, relative space allocation and mutual placementNo. Of product categories in the store, the percentage space allotted to each category, the volume of merchandise in each category and the relative placement of each category versus others, often determines which merchandise gets the maximum of customer attention. Hence the importance of this variable. Often it’s observed in the handloom shops /outlet that Chaos is created due to mixed merchandise placement, and product attention reduces. PropsProp characteristics are also important in determining the overall look and feel of visual merchandise display. Props can be made of different material, in varied forms and sizes. Three important characteristics of the props used which affect the visual merchandise quality are1. Material 2. Form 3. Size/shape Packaging of products/MerchandiseIf product/ merchandise has to be packaged appropriately, that it adds value to a product. Packaging with type and graphic design again changes the entire approach towards the product range. Special and Other effectsSpecial high-tech effects and other effects generated by Entertaining gadgets also add to the overall visual merchandise display and ambience of the store. Chief elements, which fall under this ambit, are below listed. These kinds of establishments are yet far of imagination to where handloom sector is concerned1. 2. 3. 4. Movement/animation Audio-visual Live Action Audience involvement Aesthetic Elementals in VMImportant aesthetic elementals in visual merchandising, from a design point of view are the following and the same need effective design management for generating an enriching experience. †¢Shape- symmetry, composition and grouping †¢Complementing aesthetic elements- lighting, warmth, colour †¢Product display †¢Layout- space, height, shelving, flow of goods, fixtures and fittings †¢Design- co-ordination, lifestyle, theme †¢Complementing aesthetic elements-lighting, warmth, colour Store Layouts VM Store layouts to a great deal form the framework for visual merchandise design and deployment. Three basic structures are employed as frameworks for it and they areOpenIn Open structure, consumer flow from one product category space into another is clear and open and often facilitated through appropriate interior design. Demarcation or specialization of spaces is least employed here. GridClosed spaces are used here in accordance with the placement and display of products and product categories and enough privacy s conferred upon each of the product categories. When the assortment in the store is such that the product categories stored, varies widely then such separation is employed. BoutiqueUnlike the above two, this arrangement does not deal with separate spaces for differing product categories, rather all of them are placed near to each other and very accessible to the consumer from either side. Such treatment of spaces becomes possible thanks to the small size of boutiques and by nature their focus on a particular or few related product categories. Virtual Visual MerchandisingVirtual Visual Merchandising is a promising high-tech and emerging technique of Visual Merchandising. It may either be practiced by the e-stores on the net or may be used on computer monitors or screens in the stores themselves. Needless to say the dynamics, and spatial dynamics here are much different then otherwise and virtual reality techniques and special effects often add to the effects of visual merchandising and overall store experience. VM a differentiator Visual Merchandising in the context of Handloom and Home Textiles offers itself as a potent differentiator in that when other product parameters stored in store are comparable, Visual merchandising also provides a differentiated shopping experience and hence increases the probability of brands getting purchased at the point of differentiating experience. Visual Merchandising also differentiates a showroom from an organized retailer. Visual merchandising adds value to many products where Prices are not universal and the same is highly profitable when it comes to store brands and private labels. Dynamic Visual MerchandisingWhile ambience generated is objective, its interpretation is subjective and conditioned by the psychic make up of the consumer. Further, there arises Visual Fatigue, when a consumer is exposed repeatedly to the same multi-sensory ambience. It is hence essential that a dynamic multi-sensory ambience be created so as to encounter effectively the factor of fatigue and provide freshness to retail. Brand Nuances VM When designing a VM experience for KVIC, we had to factor in the brand associations consumers have for Khadi, similarly Brand Images and associations have to be carefully counted for before Visual Merchandising designs can be finalized. Brand projections have to be congruent with Experiences created and in the context worth appreciating is the work of Zegna. Brand projections alter the experience of the ambience created in the store and hence not only strategic visual coherence has to be respected across all communications but also conceptual congruence needs to be built, appreciated and often re-inforced. Naturalism and native aesthetics is of utmost importance to be observed and hence the necessity for an indigenous aesthetic research with a reference to consumer experiences Visual Merchandising ProblemsOften arising problems in the area of visual merchandising are either of the belowToo much quantity on displayToo much quantity on display reduces the comfort levels of consumers and reduces his delight in the store. It also does not help him functionally purchase goods for most seem to him not relevant. Also here time taken to sample goes up exponentially and hence total purchase is often reduced. Inadequate DisplayInadequate display is just as adversely affecting as too much of display. If the best is not shown, why should the customer feel drawn? Also if display is not enough it does not tempt the consumer to sample and finally purchase. Confusing DisplayConfusing display where classification of products and product categories is not respected, often leads to incoherence at the end of the consumer and takes away his moods of decisiveness for purchase. It also gives competition a greater score. One product category overshadowing the otherIn departmental or life style stores when one product category overshadows another, the shadowed category naturally not only suffers lesser sales and profits but also a loss of image which later reflects in the long run Color distortion in the store leading to consumer grievancesColour distortion often leads to sharp complaints from consumers of being cheated and being passed off, products, which they did not intend to buy. It reduces the re-purchase on the part of the consumer and hence affects the store image and sales. Lack of brand congruence of the visual look and feel createdIt leads not to immediate reduction in sale but in long term dilution of brand equity of product brands displayed through a confusion created in the design graphics and conceptual associations conveyed at the point of purchase. Visual coherence and conceptual coherence are hence important to observe while designing visual merchandising specifics. World Class creations in VMWorld class visual merchandising creations can be seen at some places listed below. Also given in brackets are the specifics of interest in their contexts. Company/Brand Name Zuchhi VM Specialty Company Owned store Company created VM and Ermanegildo Zegna Designer Brand, Minimalistic and Unique VM Thematic VM during Tokyo life and Bollywood Bash Rich and Premium store VM Connoisseur and Arty Display Fruity delightful VM Functional Self Ridges Debenhams European Museums Mango Pantaloons home textiles VM Failures in IndiaTwo failures in the area of Visual Merchandising in India are given below along with the cause/facet of their VM that has made them a failure. Company/Brand Name Vimal Saga Shakuntal Cause/facet of failure on VM front Looks like a street corner shop/showroom Appears too costly than is No congruence between Merchandise and Thematic Ambience designed Indian Lessons in VM India has been rich always in its Visual Merchandising although the corporate retail phenomenon is a relatively new one. Visual Merchandising has been practised through times immemorial. Craft products, Paintings, Hangers and other elements have been always used to create an aesthetic or thematic Visual Merchandising ambience. It is profitable hence to explore the mythological and cultural and symbolic aesthetic richness of our civilizational nation. This forms the first lesson for Visual Merchandising and more specifically the thematic visual merchandising. Further it is necessary to remember that Visual Merchandise is only a part of the larger Visual Experience. In this context it is necessary to factor in specific Indian choices and here our experience suggest us to1. Respect softness and the light of colours 2. Employ Paintings, Sculpture, Craft products enrich the ambience and Visual Merchandising 3. Respect traditional symbolism and mythological richness of native nation Hopefully an appreciation and practice of visual merchandising anchored in the Indian cultural matrix shall enrich march of Indian business in life style retailing to begin with, expanding slowly to encompass retail experience as a whole. Further Readings 1. Brand and collective brands, the path through design (Vaidya, 2002) 2. Fashion Marketing and Merchandising, Bohlinger 3. Fashion, From concept to consumer, Gene Fringe 4. POP Communications, A conceptual model based on shopper expectations, P K Sinha, MICA 5. Visual Planning, the power of thinking visually, Journal of Brand Management, Vol. 6, No. 5, pp. 161-173 6. Visual Merchandise and Display, second edition, Martin M. Pelger

Fantasy free essay sample

An examination of Russian composer Piotr Ilych Tchaikovskys Fantasy an adaption of Shakespeares Romeo and Juliet. The writer of this paper presents five elements that must be analyzed to understand and underline the Romantic nature of this composers work. Firstly, one must consider the storytelling use of the sonata form of the Fantasy. Secondly, one must consider the way in which the sonata was considered by the composer to be an Overture, a work that gives a summary or a miniature of a larger story or musical work. Thirdly, the tone color of the music must be analyzed. And fourthly and fifthly the timber and texture the work must also be reflected upon to understand the opulent quality of the music that renders it characteristic of the Romantic period during which Tchaikovsky composed music. According to the musicologist E.T.A. Hoffman, the Romantic period of Western music was characterized by the fantastic, idealistic, and marvelous. We will write a custom essay sample on Fantasy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He states that such qualities are associated with the romance, a medieval tale or poem about heroes or events written in one of the languages descended from Latin. (Cited in Grout Palisca 563) Tchaikovksys choice to use the story of Shakespeares Romeo and Juliet as the title of his Fantasy underlines the importance of Romantic thought in the orchestration of the composition. Rather than simply expanding upon or working within sonata form, defined as an ambitious work in several movements for one or two solo instruments,