Thursday, February 13, 2020

Feasibility study of a business Research Paper Example | Topics and Well Written Essays - 2250 words

Feasibility study of a business - Research Paper Example There are restaurants however the quality, taste and service of these restaurants are not up to the mark. And even if, there are good quality restaurants, then they charge too high prices therefore it becomes difficult for people to go to restaurants on a regular basis. These opportunities would allow the newly introduced restaurant, Hamara Khana to make a mark in the UAE food mark. United Arab Emirates (UAE) is one of the growing countries in the world particularly in the Middle East Region. Investors around the world have been evaluating the feasibility of investing in the country (Gimbel, 2007). There are several opportunities available for investors and for businesses. Because of advantageous business conditions in the country, UAE is considered as the 14th best country in the world to start a business according to the report published by World Bank (Economy Rankings, 2011). The lifestyle and living standard of UAE has improved over the years (Human Development Report, 2010). This report analyses the opportunities that are prevailing in the United Arab Emirates market for opening a new restaurant. Almost 60% of the total population of UAE comprises of South Asians which includes Pakistanis, Indians, Bangladeshis, Chinese, Thai etc (National Bureau of Statistics, 2010) and therefore this report identifies and evaluates the feasibility of opening a new South Asian Restaurant particular that offers foods to Pakistani and Indians as both are high in numbers in UAE. The name of the restaurant is ‘Hamara Khana’ which means Our Food in Hindi (National Language of India) and in Urdu (National Language of Pakistan). Although, there are few restaurants offering food for South Asians however the market still looks promising and therefore this report will analyse the feasibility of opening a small restaurant in UAE. The idea of the business is to start a new restaurant, Hamara Khana. The restaurant would be offering

Saturday, February 1, 2020

Sales Management&The Salesman Essay Example | Topics and Well Written Essays - 500 words

Sales Management&The Salesman - Essay Example They are explained below. Any manager or a person who is an essential part of a company will want maximum utility of their product. When the salesman sold the most expensive and top-of-the-range software to a 2-man antique shop then the product was way beyond their needs since they needed a simple accounting software and people have a habit of talking bad about a product when it is of no use to them. Since word of mouth is a very string advertising technique that decides the success or failure of a company. It can turn a star product into a useless dog if let loose or not used effectively. Since there is no coming back in this technique because once the company's image goes down the drain the effects are fatal. Another reason can be the irresponsibility of the salesman. A good salesman must think out of the box and it is their duty to help the customer find the best product. If the salesman is able to attract the customer with his skills then the next step is influencing the customer enough to create brand loyalty. Further brand loyalty can be cashed at every step of the selling process. But the salesman in this case, being a star salesman for some reason failed to fulfil this requirement. Lastly, such blunders can spoil the brand image of the company.